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Generally speaking Airport based Currency Exchanges are considered expensive than down town.
Considering this the overall TAM ( Total Available Market ) is reduced. People usually prefer to buy forex when conversion is cheaper or in need.
Increase of Sales - Visibility clearly of exchange rates & some assurance that the same is competitive.
Some approach of Loyalty scheme for regularly will surely help in increasing business.
Co Promotion with Taxis, POI ( Point of Interest ) Tickets, Restaurant Discounts will increase value for customer.
Manpower - Staff should be highly motivated & should have a pleasing personality. Personal Touch with regulars. Staff should be trained to be very quick like a QSR restaurants.
Workplace - Train people in upselling & cross selling other products or push to increase business from every customer, a VOC / Sharing Platform where staff can share & be rewarded for ideas that worked which others can replicate to increase overall business.
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