"You have to lose money in order to make money!" Do you think this applies when making customer focused products/services? Why or why not?

The quotation "you have to loose money in order to make money" isn't appropriate in this case. I think it would be better to say, "you must deal with RISK in order to make money" because doing business doesn't necessarily imply loosing money BUT dealing with risks to earn money. Thanks for the invitation

By saying "you have to loose money in order to make money" does not mean sense. I think it's be better saying, "you must invest by taking more risk in order to make money". Do business doesn't necessarily imply loosing money.

Yes in beginning of any new business and product introduction to market we may need to provide free samples or demonstration of product to make client feel safe to buy the product and he should be confident about product quality and reliability so this can be added benefit for making good revenues in future....  

If product is already well known then there is no need of investing in marketing and promotions in such extent.

you tie a piece of fish with rod when you are going to catch a big fish, Yes you have to spend money before earning it.

I agree with Mr. Ashraf's word change "investing" instead of 'Losing".

Thanks for invitation,

Agree with the answer of Mr. Simon, just I would prefer to rewording the question to replace the word "investing" instead of "lose" money to be more accurate. 

Thank you. I agree with Mr. simon Toyiring.

1. you use money to get more money.

2.you use money to add value to your product and services.

3.you use money to change your advertising strategies

4.you use money to improve on the human capital of the organization

5.you give out commissions on sales,marketing staff for any turn over

6.you use money to get high quality staff to sales,market our products and services.

thanks

i with mr.omr saad answer

Yes in trading we will be vulnerable to lose money because in trade there is losing as well as gaining money

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