Don't sell what you are offering in a pitch, sell what your client needs! What are your thoughts on this statement?

Thumb rule of selling: Sell what your customer wants.

Customer will not even bother to listen what products/services are you offering if we don't address his need. It allows us to be on the same page and start a healthy conversation where both parties are in listening and receiving mode. At times I have noticed that cusotmers are very specific about their requirements, once we allow them time and space to put forward their need they become very calm as if they might get something related to their need.

This helps us to understand the customer and address his need according to our objectives.  If we know their need then it's easy to make a story around it and cros sell our ideas as weIl. Imagine a director who makes a movie without knowing having any knowledge about the audience taste. Chances of it being a "Hit" is very less unlike if the audience taste is already known then it will spread the message, if not be a ""Hit.

Strategically planning your sales is the key here. Identify the key decision maker on the client side who can give you insights on the their requirement which will help you capitalize on the services that you offer. We need not hurry on closing the deal but rather can build a step by step proposition with the client and get close to their requirements and your possibilities on customizing the product in a way which will profit you and benefit the client at the same time.

When it comes to selling your product or service, you can come out ahead of the competition by selling to your potential client specific needs. An important key to successful sales is to find out what your customers are looking for so you can tailor your pitch to their needs.

this is actual sales method and it helps to build long term relationship and long term business from same client and it should be need based selling .

Thank you for invitation. I support experts given answer.

Uncover what the client needs and discuss that would interest clients attention.

Every sales transaction closes on certain needs, a professional salesperson must do need analysis before pitching any product to understand the requirements or to create need if client have no idea about the product promoted by sales person. 

Client is supreme, client is God and a good sales person should mold to the client needs. sales will happen in a much ease manner. Its very important to get a connect with customer and understand his needs. Its that understanding that takes a sales person through winning the deal. If we are not able to judge customer and his needs its next to impossible to sail through the deal.  

According to this statement and we are considering our selves are professional sales people, first we need to know each client demand before we contact or visiting them, according to that we need to link what we offer with their needs in order for us to have a very beneficial call

It means: it doesn't matter what you're selling, the most important is what matters for customer.

But here comes the role of media, it can do magic and change the interest of customer

Key to selling is  to listen carefully regarding customer's requirement first and work out total solution rather than piece meal offerings by just pitching on with your product .