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No. That would be an utterly despicable act.
Patients are patients, not customers: they are people in distress who need medical attention. They have a reduced capacity to look after themselves. Any attempt to consider a patient as a customer is an abuse of power.
The customer is a customer when they buy their healthcare insurance, and in that circumstance it is reasonable to treat them as a particular kind of customer. But when they become a patient the healthcare provider has a duty of care towards them, which means that a customer-vendor relationship is not possible. Treating as patient as a customer is abuse: prison sentences might be appropriate for the management in some cases.
An analogy might be a lost child wandering into a factory or shop. Is it ok to treat them as a customer? No. You would look after them, not employ sales tactics.
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