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What measures the success of a new product launch in the markets highly dominated by General Trade?

Product Launch Trade Facilitation Trade Studies Commerce General Business Administration
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Question added by Khursheed Ahmad , Head of Sales , SJS International
Date Posted: 2017/02/12
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Shahid Hasan
by Shahid Hasan , Regional Manager-Central , Shan Foods Pvt. Limited

The only reflection of Product launch success is Secondary Sales in 12 weeks as it depicts Repeat Sales. Also, a survey of Share of Mind and Top of Mind through Markwting team. As General Trade no doubt dominating but if consumer is asking then je is compelled to keep new product at his shelf.

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