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" If we don't take care of our CUSTOMERS, our competitors will" OR "If we don't take care of our EMPLOYEES, our competitors will"?

Which proverb is more appropriate, Please elaborate.

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Question added by Syed Hasin Akhtar , Product & Operations Manager , Talabat Al Maktab- Ezorder Office Supplies
Date Posted: 2017/02/04

Thank u for inviting me.

"If we don't take care of our customers, someone else will.' - Edger Mitchell.

 

Customers are humans and will move from one brand/ company to another if their needs are not met or if someone else threats them better. Hence Customer service & CRM are crucial to retain ones consumers.

 

Jiries Qandah
by Jiries Qandah , Sales and Business Development Manager , TrinityHT

Agree even if the competitors don't the customer and the employee will search for better work relations with others.

its easy to bring a good loyal "customer & employee" BUT the hard job is KEEPING them.

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

The whole assertion is true in one sense or the other. Both Human resources & customer service are sources of competitive advantage. When a company neglects the welfare of its employees (human resouces), employee turnover is mostly likely to happen & your competitors who watch you closely will snatch them from you & provide them with what they needed. Also if your company neglects welfare & needs of customers, they will opt to purchase elsewhere where they feel comfortable & treasured & consequently your competitors will snatch them away from you if they are providing excellent customer service

Karym Bentebbal
by Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company

I can't agree more with both statements! In fact to retain employees it is necessary to show special care for customers. The same applies to retain customers: care should be shown towards employees. It is what distinguishes brands that care from those who don't or simulate it. 

Maher Ahmad
by Maher Ahmad , Head of Planning and Training Division , MOH

Thank you for the invitation.

Two sentences at the same importance and risk to the organization if it is neglected.

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