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How important is CRO in your marketing mix and what are your experience? Which tools for CRO have you used?
CRO is super important for brands or companies, who sells directly through the web sites. Technically it means to get people to act ("call-of-action"). For example, sign in, check special offers and so on. You can use a lot of tool and usually companies are using different buttons, which are, for example, animated and attract the attention.
I was interested in this question and I have found some useful information here: https://qualaroo.com/beginners-guide-to-cro/what-is-conversion-rate-optimization/
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