How to measure the effectiveness of marketing campaigns?

There are several steps that are involved when it comes to tracking the results of any marketing campaign. 

Step #1 – Plan the campaign and how you want to track it

This step is pretty self-explanatory. As with anything that you do that is related to your business or even to your life for that matter, it all needs to start with a well thought out and effective plan. Once the marketing campaign is planned, then next you must decide which methods you want to use to track its effectiveness.

Step#2 – Define the channels you want track

To measure the success of your ad campaign, it’s easiest to do this when you divide your marketing derived traffic into subgroups that are more typically referred to as channels. 

Step#3 – Define the Marketing Metrics You Want to Measure

Like any responsible company does, you will want to measure the return on investment you are getting from your marketing campaigns, and one of the best ways to do this is through marketing metrics. Marketing metrics are simply a collection of numerical data that allows you to get some perspective on a marketing campaign to see if it met the goals your company set for it.

Step#4 – Measuring Your Campaigns

Once you have done the planning for how you will track and measure your marketing campaign as well as set the parameters for it, and then it is time for the actual tracking to take place once your campaign has gone into effect.

TOOLS 

Google Analytics

Kissmetrics – Funnel Reporting

Marketo

RapidMine