SEO Tools: What are quantifiable metrics to measure social media's effects on search ranking?

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Posted by:
Muhammad Sajjad
29-December-2014

Organic Search Digital Marketing Search Analytics SEO Social Media

Question added by Farooq Ahmed , Senior SEO Manager , Data Ladder
Date Posted: 2016/12/28

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3 Answers

by Rameez Bin Abdul Majeed , Digital Marketing Manager , Muscat Higher Education Centre

Actually, this is something very hard to analyse for the time being, and based the following metric evaluation you can almost measure social media's effects on search ranking.

Author centric Metrics

Twitter metrics ie no of followers, Twitter list count, friend-to-follower ratio.
Google+ metrics ie no of circles included in, circled to circling ratio.
Influence metrics ie the Klout Score, Peer Index Score etc...

Content Engagement Metrics

Twitter metrics ie the total no of tweets, no of tweets within the first hour/day/week, highest Klout score of a Twitter promoter, average Klout score of tweeters, total click-through from all Twitter-based short links.
Google+ metrics ie no of shares, etc, highest Klout score of a Twitter promoter, average Klout score of tweeters, total click-through from all Twitter-based short links.
PostRank score for content after hrs/1 week
Facebook metrics ie no of likes, shares etc.

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