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Brands in UAE seem to be on SALE 24/7 - 365 days of the year. Is that their best Marketing strategy? Have they reached a point of no return?

Marketing Mix Modeling Marketing Research Marketing Sales Marketing and brand Management
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Question added by Joel Duarte , Event & Client Relations Manager , Red Velvet Events
Date Posted: 2016/12/07
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jasmina malnar
by jasmina malnar , Head of Marketing and Indirect Procurement , Hrvatski telekom

Why not? If it supports the area's strategy of being "a place to come to shop", it can make everyone happy. Margin vs volume.

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in UAE there is a lot of supply with lower demand, thus creating a less competitive market. Companies try to break even most of the team to avoid losses. 

Also, UAE is considered a wholesale market for GCC countries and MENA, so the market there try to target B2B operations too. 

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