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Mp4 for window users and increase the quality to full or quick time for Apple and windows users with codec H.264 and increase the quality to full the MP4 is smaller but not clear as the MOV (quick time)
H.264 Quicktime movie is the best clearest resolution with small file size but it will not run in windows (PC) if quicktime player or codec is not installed. It will run perfectly in MAC. For PC MPEG4 (H.264) will run properly with clarity and with low file size.
Tell you what, U can export ur video file as H264 format, then play it with QuickTime Player and export it as mov or mp4 or whatever u like .. then u will get a full resolution video with an optimised size ;) .. Good Luck @Sarah Ali.
MP4 are very compressed codec
You can't have it at the same time, if you want a clearest resolution, it will have of course big in size and I use MOV for that and if I want smaller in size but still good in quality, I prefer MP4.
The file size depends on the data rate/ bit rate settings. The best format will be an MP4 using h264 codec. You can vary the datarate to change the file size. For windows you can use a software called 'xmedia recode ' and can output a file preferably avi using xvid codec which will give you the lowest file size with better quality.
Mp4 is best among all, because it gives a best quality like HD and also it run in all platforms like smartphone, windows etc
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