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is a business strategy in the lean business model that requires management and employees to focus on the changing wants and needs of its customers. In other words, it’s a company-wide philosophy that the customer’s wants and needs are the first priority of all management and employees,Most modern companies have transitioned to a more customer-oriented approach to product design, development, and marketing strategy, but a company that truly embraces this idea changes it’s entire operations to fit consumer needs. Take a manufacturer for example. Traditionally, a manufacturer employee never had a reason to be aware of the consumers’ wants or needs.
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