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it has a story behind that. so specially like electronic product they have no food names at the time also so i hope this is the idea behind success of brand (different name and the logo). the logo have small bit of side so its has represent this is not cheery this a apple because we can eat cherry bottom up but we ca't eat hall apple so people recognize that. also they use few colors not more then one specially so its a merger part of logo we call it minimalist so i think this are the main thing in apple logo..
Logo reveal the name that good.
Unique logo no one has the same like that too.
But the one thing is that this logo product are expensive to buy :P.
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