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What should be the core competency of a Marketing Communication specialist?

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Question added by Gargi Ojha , Vice President , Advertising & Marketing-The Statesman Ltd
Date Posted: 2016/11/08
Deleted user
by Deleted user

Empathy! The ability to be in the customer's shoes, to feel his pains and endorse his ambitions

Deleted user
by Deleted user

The ability to understand the target market properly and analyze the demographics while developing the communication plan simultaneously.

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