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What are four phases of the strategic planning process?

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Question added by Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
Date Posted: 2016/10/29
Tarek Nasr
by Tarek Nasr , Internal Audit Manager , ABYATMEGASTORE

  1. Environmental Scanning Environmental scanning is the process of gathering, organizing and analyzing information. In addition, it’s a process that surveys and analyzes relevant data to identify opportunities and threats. The goal is to gain a clear understanding of your industry’s current landscape in order to better inform future decisions and achieve your long-term vision. How a company goes about this process depends on many factors, including long-term goals and size. A large company may decide to form a smaller committee comprised of cross-functional team members, while a small company may limit it to the executive team. Depending on a company’s objectives, this can entail gathering internal and/or external data. For example, if one of your company’s primary objectives is to improve overall company culture and internal communication, you may want to explore how other successful companies have achieved this — have they adopted new software, integrated more common areas into the office design, or sent out quarterly employee surveys? By identifying existing processes, challenges, and potential solutions, you can begin to formulate a winning strategy.
  2. Strategy Formulation Based on the information gathered during environmental scanning, you should hopefully have a clear picture of what needs to be addressed in order to accomplish your business goals. You can also build on things you found are working well to date. From there, you can begin prioritizing your objectives and formulate individual strategies to address each one. This is also an important time to identify what internal resources and/or funding you may have at your disposal, as well as what resources you may need to budget and plan for. By the end of this process, you should have a list of measureable goals and objectives and a series of steps designed to accomplish each one. Simply put, strategy formulation is the process an organization uses to reach the most appropriate and plausible course of action to achieve its goals.
  3. Strategy Implementation The most important part of implementing a strategy may be communicating it clearly to begin with. The entire company should be engaged and made aware of the company’s long-term vision. Each individual should understand how their role contributes to the bigger picture. Once everyone in the organization — and in particular, stakeholders and owners of specific action items — are aligned, it’s time for “a little less conversation, a little more action.” All the steps outlined during the strategy formulation process should be put into motion during strategy implementation.
  4. Strategy Evaluation Every organization should strive for continuous improvement, and so part of the strategic planning process is taking a moment to monitor and adjust as needed. By implementing checkpoints into your overall plan, business leaders can identify what’s working and what’s not, and pivot accordingly. Strategy evaluation involves setting and adjusting benchmarks as needed, gathering feedback and measuring performance. The results of strategy evaluation can help establish best practices and inform future strategies.

Shafinaz Nazaruddin
by Shafinaz Nazaruddin , Manager IT Advisory , KPMG Malaysia

Bismillah hirrahmaan nirrahim.

 

As Salam.

 

Excerpt from :

 

https://www.balancedscorecard.org/Resources/Strategic-Planning-Basics

 

There are a number of different frameworks and methodologies for strategic planning and management. There are no absolute rules regarding the right framework, however, most follow a similar pattern and have common attributes. Many frameworks recycle some variation of the following basic phases :

 

1) analysis and assessment - where an understanding of the current internal and external environment (current state assessment) is developed

2) strategy formulation - high level and a basic organization level strategic plan is developed

3) strategy execution - where the high level plan is translated into further operational planning and action items

4) evaluation or sustainment/management phase - ongoing refinement and evaluation or performance, culture, data reporting, communications and other strategic management issues occurs

 

 

Nadeem Mukadam
by Nadeem Mukadam , GENRAL MANAGER , SAI AUTO HYUNDAI

Planning, process , implementation - execution & result

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