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How to make a projection of sales or production in a restaurant ?

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Question added by phanindra niroula , Cafe in charge , Kuwait Specialized Eye Center
Date Posted: 2016/10/27
Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

For an existing business or product line the basic procedure for sales projections is always essentially the same.

 

Your starting point is that sales tomorrow are likely to be the same as yesterday.

You then adjust this for every factor your can identify:

 - Daily, weekly, monthly, seasonal or annual patterns

 - Trend over various timescales

 - Known events in the future

 - Estimated product lifecycle

 - Marketing plan

 - Etc

 

If you want to get more sophisticated you can then run some scenario analysis.  That is, identify possible events which are unpredictable or uncertain but which have a real chance of happening and will have a significant impact if they do happen.  (For example, the restaurant next door closing down, or a new restaurant opening in the empty premises across the street.)

at order to create a projection of sales or output at a restaurant, one must first conduct research on past data and market trends, and then make educated guesses about how future performance will pan out password game
 

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