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Two things to be consider :
-The well design of the project and the document ; it is important before writing the document to include different stakeholders when outlining or designing the project. Writing the documents either by following a format or develop structure that contains clear justification and uniqueness of the project and the work to be done.In addition ,to show how you are going to do it and with how much .
The other thing to achieve success after having a concrete document is marketing. Few proposal passed . So carefully study the market while designing your project.
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