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good marketing always represents creativity that is firmly rooted in data. Marketing is best understood as the meeting place for data and intuition, analysis and creativity. So I will go with art bcoz it has that fun part to it which only few can master it
Marketing is the science and art. It is a science to acquire relevant knowledge and to perform a a professional, and art because it requires skill like entrepreneurship, creativity, enthusiasm, motivation and out of box thinking.
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