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The 4Ps are used when referring to a business’s point of view, instead of the customer’s point of view. There is another part to the marketing mix called the 4Cs. Marketers use the 4Cs in the marketing mix to market in a more customer-centric way, rather that looking at how each aspect of marketing is seen by a business. Each C correlates with one of the P’s. The 4Cs are customer solution/value, customer cost, convenience, and communication (Kotler & Armstrong, 2014). The picture below demonstrates a customer-centric view (“YOU” in the middle) and the correlation, or replacement, of each P with a C.
Marketing mix 4c’s is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion).
The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric.
Here are some of the best tactics pros use to enjoy the benefits of the 4C’s in marketing.
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