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Thank you Aamir to invite me. My answer is:
Know your customer.
Build loyalty by listening to your customer.
Deliver the right offer to the right person at the right time.
Be in touch with Customer.
repeat sales require a softer marketing approach because you put most of the sales effort in before the first sale and then the product helps to sell itself after that. The result is less reliance on new customers, which are so much more difficult to find, and more time to spend with your friends and loved ones in your existing network of customers
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