Does information really play a pivotal role in building a supply chain process excellence?

Yes it does, but you also must filter the information that you will use in building your supply chain process. Selecting the best information will also help you to have a better decision in your process.

You need information about your customers for supply.you need information about your market trend.you need information about your consumers.you need information about your competitators.you need global in

Information indeed, is the key element not only in the SC processes but in every facet of life and business. It is the very foundation for taking key business decisions as also to do a required procedural change and process re-engineering. 

l do agree there, adding to selecting the right information for use, information on its own before the point of selection, it triggers action. Successful organizations have smooth operations that center around careful use of the pertinent information they may have over others that relate to their form of business or operations. Competitive advantages can be built following the the form of information one entity may have. Information if filtered and properly used, will mean success that cannot be challenged.