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In today's world it is vitally important that any organization understand the need for market research to gain insights into customer needs, as well as to to look ahead to emerging trends and technological advances.

 

looking ahead by studying what are the likely conditions that will have an impact on your market segment, will allowing your organization to be ready to deal with impending changes and behaviors.

It really means the survivability of the organization!

Stefanos Sampatakakis
by Stefanos Sampatakakis , Head of Health Sector Coordination , General Secretarial of Governmental Coordination

Meeting customer needs is crutial towards the success of your company, since it leads to sales, which in turn lead to an increase in revenue and profitability.  

Being able to anticipate those needs, means to be able to forsee and be prepared to meet the customer needs in advance and prior to meeting with him; if you can meet his/her expectations without him/her telling them to you, then you have gained their trust!

Anticipation could come with immediate adaptation to those needs as well. It's like "you saw it coming"!

 

I hope I was helpful.

 

osama faitor
by osama faitor , مدير فرع , المصرف الزراعي

I mean that you are ready

The types of potential customers

 

And the demand of me as an employee customer service

Tamer Marshoud
by Tamer Marshoud , Director Business Excellence , The Heart Of Europe

It means being proactive and you are one step ahead of the customer. You know what does your customer want,  you provide solutions, platforms and any possible mean to go beyond your customer's expectations and WOW their experience with you.

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

I agree with the experts submissions, they all bring out the same aspect.

Thanx for the invitation

mohamed rkoch
by mohamed rkoch , Customer Service Agent , PALM'S HOTEL

An enterprise must consistently aim to meet the expectations of its customers. Actionable understanding of customer expectations can be enabled by data. Customer profiles, preferences, behavior and sentiment analysis, when accurately contextualized, facilitate an understanding of what an enterprise should perform as the Next Best Action.

The conventional route to creating marketing strategy is to hand over data to statisticians to chew, turn inside out, filter and run through various models until we have actionable insights. In most situations, these 'actionable insights' can be quite exasperating. By the time a business turns "actionable insights" into a tactical response, the customer and market conditions have changed. Such a marketing strategy that has inherent lag, has limitations with respect to ROI as well.

With effective use of data customers can turn into loyal fans. For example, when a mobile customer has a persistent call drop problem, can the service provider deliver customer-related data to the right department within the enterprise for swift corrective action, before customer dissatisfaction gets manifested? If the customer's call data records are analyzed and mapped (against the value of the customer), the provider may be able to immediately send an appropriate free talk time offer to the customer. In this case if the customer makes calls to his or her hometown frequently, the offer could be an appropriate free talk time plan for his or her hometown. Such customer centricity can turn users into loyal customers. Again, remember that the make-good offer was not drawn from a generic promotion or a pre-determined set of options. Rather, it was instantly customized for the specific customer's needs at that point in time.

Consider another example - assume that a customer places an online order for an iPad. The store can look up the customer profile, identify him as a traveling salesman and define the Next Best Action for the store - say, making a discounted offer on device accessories that enhance battery life. There is a strong chance that the customer will buy these accessories, as this ties into his needs.

Ahmed Taha
by Ahmed Taha , Digital Director , Home of Performance

It is the core of the business of which all the plan based on.

Francis Jr Simbajon
by Francis Jr Simbajon , Associate Marketer , C-ONE TRADING CORPORATION

Agreed with the experts answers!

As a customer service and to give excellent customer support, a customer representative should have to always expect the unexpected - i mean we need to foresee all of the possibilities that will come to cater the demand of our customers for them to be satisfied. customers satisfaction that's it.

Ashraf E. Mahmoud (PhD)
by Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for the invitation;

Anticipation of customer's needs, is the "Pivot",element for the institution's strategic plan, through which identifying the products mix, update,develop and innovation, in addition to marketing and selling segmentation in the market, also, the strengths, weaknesses and threatens for the institution and the competitors as well.   

Mohamed Kassim
by Mohamed Kassim , General Manager , Hertz/DOLLAR THRIFTY AUTOMOTIVE GROUP

Sales opportunity , service satisfaction, eliminate surprises.

Heavenly J John
by Heavenly J John , Head of the Dealership Operation , Automobile Company

It means I am aiming at creating exceptional customer experience, I am bound to anticipate the customer's needs/wants.

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