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What is the difference between customer care and customer service?

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Question added by Yasser Abdullah Maghrabi , warranty administrator , Yusuf Bin Ahmed Kanoo Group Of Companies - Saudi Arabia
Date Posted: 2016/09/15
Mariel Tiamzon
by Mariel Tiamzon , Cluster Reservations Agent , Hilton

Customer service is providing the usual service your company or establishment gives; while customer care is going on extra miles to provide more than the service itself and exceed customer's expectations.

M Zeeshan Khan Agha
by M Zeeshan Khan Agha , Team Leader , Ufone Pakistan(ptml)

I think it is the same thing with two name because in both of these main focus is Customer and differentiating these two words in customer care we have to think about customer's benefit and in customer service we have to provide all valuable information being asked by customer according to his requirements and try to facilitate him in all aspects.

VENKATA RAO
by VENKATA RAO , HR Manager , BSCPL Infrastructure Ltd

I’ve always considered customer service to be more of a complex, academic concept.

It’s closely associated with customer experience enhancement as well as building strong and meaningful relations. Customer service is about the strategic approach company undertakes dealing with its customers.

On the other hand, customer support is more down-to-earth. It refers to activities conducted on daily basis that help customers. Nothing more and nothing less.

Customer service involves just that: serving customers to complete a transaction. It might be friendly, helpful service, but the primary purpose is to make a sale or finish a specific process for the customer. It does not move beyond that initial contact, and it does not typically catch a customer by surprise.

In contrast, customer care takes the service procedure a step further, treating the customer as a unique individual who makes up the core of your business. It involves a proactive approach to customers that may catch them off guard in a positive way and delight them with your company. Customer care is the way to put your business above the rest, in terms of how readily the customer will return to you for additional needs.

 

Customer care and customer service is all about thinking of the welfare of the customers. These two are always present no matter how large or small a company is. Companies are always striving in providing good care and service to their clients.

Customer Care

Customer care is the kind of approach a company does in winning and maintaining clients or customers. The most vital method of any company is staying in business. They put customers at the core of all activities, this can be seen by giving quality service, price and item differentiation. Customer care is keeping customers informed, making an avenue for complaints and give them some opportunities. In short, this is their way of listening to them. In order to achieve customer satisfaction, all their plans evolve on the customer’s satisfaction.

Customer Service

Customer service is a method when the company deals with its clients. This is most apparent in sales and post-sales service. These are design to improve the stage of customer satisfaction (the feeling that the service or item has reached customer expectation). This method has the commitment of giving significant services to internal and external customers. This includes attitude, knowledge, quality of service and technical support.

Differences between Customer care and Customer service

Customer care is focusing on customers in making them satisfied and knowing their interests while customer service focuses on the jobs involved when servicing customers rather than their needs. Customer care centers themselves on long-term gain and income implications while customer service is more of the cost related to the customer’s requirements. Customer care is more of a supportive management, where procedures are pretty essential in encouraging responsiveness to client’s needs and find methods where management can support in achieving commercial goals; Customer service is a hierarchal management that follows procedures and strives to meet administrative and technical requirements.

Therefore, customer service is part of customer care’s ways in reaching customer’s satisfaction. Without the two, there will be no harmony in business since companies are more focused on gaining without even thinking of the client’s welfare. Customer care is always practiced in every company and should always be prioritized.

 

Customer service involves just that: serving customers to complete a transaction. It might be friendly, helpful service, but the primary purpose is to make a sale or finish a specific process for the customer. It does not move beyond that initial contact, and it does not typically catch a customer by surprise.

In contrast, customer care takes the service procedure a step further, treating the customer as a unique individual who makes up the core of your business. It involves a proactive approach to customers that may catch them off guard in a positive way and delight them with your company. Customer care is the way to put your business above the rest, in terms of how readily the customer will return to you for additional needs.

OMPRASAD RAI
by OMPRASAD RAI , PLANT MANAGER , EXTRA CO FIBRE GLASS & PREFAB HOUSES L.L.C

Customer care is a permanent attachment with any customer whether it is new or old means taking care of all enquiries and trying to find answers for all their questions etc. so as to make them to feel that we are taking special care . This is basically  sales tactic to keep the business alive by keeping good relationship with all the customers.

Customer service is the practical  approach to make customers happy by attending their complaints promptly and finding quick solution to their doubts or any complaints.So, customer service is as good as after sales service.

Richard Hartley
by Richard Hartley , Group Operations Manager , Connect Group - Connect News and Media

These statements are great. So what’s the best? Is it customer service, customer care, customer relations, customer delight, etc.? What should we call it, or is there a difference?

The answer is: There is no difference.

I don’t care what you call it. The terms are interchangeable. Brand it whatever you want. The bottom line is that you want to do one thing:

Make them come back the next time.

How you go about it is what is really important. That’s the process, not what you call it.

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