Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

How do you fight/beat parallel trade?

user-image
Question added by jane pemb
Date Posted: 2016/08/23
Ashutosh Pathak
by Ashutosh Pathak , Senior Manager - Sales , Vrindavan Beverages (P) Ltd.

Customer relationship management and post-sales assistance are the key areas which need to be addressed in order to counter parallel trade. It is important to realise and exploit our own strengths and the limitations of the parallel market (like customer confidence, after sales etc.) to win over the market.

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.