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Interesting question. It usually depends on the customer and the way he/she perceives the price offered is acceptable, a value for money offer for him/her appealing enough in order to make a down payment.
It is vital that the total costing and pricing tecniques used are effective, in order for you to ensure that all of your costs are included and that the reduction on your profit is still acceptable for you.
After that, try and place yourself in the market according to the competition and provide similar discounts while maintaining higher quality, in order to make your product stand out and more marketable.
I hope I was helpful to you.
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