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Even though SMS and Email automated tools are considered to be effective for small and mid sized companies, however in todays age, their is a fine line between marketing and spamming.
Which is why the best marketing automation tool for a small and mid sized company will be paid advertisements on social media. They have been proven to be most effective considering that they do not completely crowd the users interface. They are placed on the feeds of potential consumers based on the consumers likes, data and interests, which makes these ads more effective. They can be spread out over a number of days and the perfect demographic can be defined when publishing such ads. They also allow subliminal messaging for potential consumers when scrolling through websites and social media.
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For mid-size companies with active lead databases of 50k-700k, or if you intend to scale that high in the future, then I would highly recommend looking at Marketo. For web traffic under 10k visits/day, Marketo is great. It does a good job of integrating with most CRMs (SFDC specifically), and once optimized, it's great for rapid-fire content creation (emails, landing pages, and campaigns). I also personally think that Marketo's reporting capabilities are top notch—it can collect a huge range of data out-of-the-box which provides significant advantages compared to competitors.
The launch of Messenger API combined with an AI platform like wagwan - Messenger Automation enables SMBs to successfully adopt Marketing Automation and go beyond email marketing campaigns whose open-rates go far below 0.1%
Small businesses by definition cannot afford using different tool for different need (Customer Support, Social Engagement, Sales Promotions), do not have the volume to defend the low email mkg open rates and want a unified tool that does not require a lot of time, resources & expertise to create, update & optimize content.
wagwan - Messenger Automation (wagwan - Messenger Automation), with its' content personalization & optimization engine, enables SMBs across verticals to build high engagement rates with their audience and highly targeted purchase-content recommendations with the minimal effort.
Customer Relationship Management (CRM) and Human Resource Informtion systems (HRIS) are the best marketing automations for SMEs because they itegrate the organistion and its stakeholders.
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