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What is category management in retail?
It's one of the most important areas in retail management
it's the way to
The category role identifies the importance of the category to the retailer. This is the role the retailer wants the category to play within their store. A category can be used to bring new consumers into the store, increase foot traffic, support routine shopping needs, be a destination for seasonal/occasional purchases, a one-stop-shop or for convenience. Retailers may assign different roles to categories within their stores depending on the customers they want to attract. Category roles are great way of developing specific strategies to target customer needs. The retailer might want to be known as the best store to support all of the needs of new parents. The retailer might want to be the low price leader in certain segments within the category to draw shoppers into their store-in our example, the lowest everyday price on baby food in the market.
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