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Using facebook is the best way to market the business and expand leads and put business names out making it more familiar thereby add to higher success.
To make the most of Facebook for your business, your page should have clear objectives, use consistent communication and speak to a targeted audience. Boost posts that will catch your audience’s eye and use visuals to engage people with your business. And remember, it’s all about how you make people feel when they interact with your business, so keep it light and fun with a dash of humor (if this matches your brand “voice”). All of these tips will take you a long way!
THANK YOU MS GHADA FOR YOUR INVITATION . We can Make company pages and different kinds of brands and join groups in facebook to reach potential customers. There are billions customers prefer online buying on different platforms. It depends on your advertisement compaign and brands.
Two ways you can generate business leads on Facebook:
1. Direct Leads: Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer -- whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer.
2. Indirect Leads: Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.
While directly promoting landing pages is an instant gratifier of leads generated, providing content without a form makes your Facebook presence a friendlier home for content that your fans will want to come back for again and again.
The days where Facebook was solely used to connect with old pals, share pictures, and chat with friends is over. It has developed into much more, a vital resource for your business success.
Facebook is addicting. Whether it is the first thing people look at before they get out of bed or their escape during a lunch break, Facebook continues to be on the mind of your consumers. Over the years it has become a highly effective marketing channel and a vital avenue for businesses to attain more customers and leads.
Facebook’s features provides business with a wide range of options to achieve your objectives at any stage of the buyer lifecycle.
Facebook as marketing channel can drive action to our Facebook page and business by taking part in targeting specific audiences, offering giveaways, responding to comments and reviews, and enticing fans with creative posts. We can spread awareness and keep fans up to date with events and sales. We can our customers and get them talking about all our business has to offer.
Giving our current and potential customers an opportunity to engage with our business this will encourage them to visit our product, buy your products, and increase your sales.
1: Feature Your Company Culture Facebook is an excellent way to give future employees and potential customers a sense of your business. One way to do that is to highlight your employees on your Facebook page. When you share pictures of employees enjoying their work or happily spending downtime, it gives others a sense of your business. People like to work with friendly people, so if you have them, share them. Also, give potential partners an idea of how you operate by enabling reviews on your page. Positive reviews are great for business. Even constructive criticism can provide helpful feedback. Just make sure to reply to all of your reviews. Technology platform Sprinklr employs both of these tactics. sprinklr reviews Highlight your employees behind the scenes and enable reviews on your Facebook page to give visitors a sense of your business. Think of different ways to use your Facebook page to highlight your company culture. For example, if you have multiple offices, do a rotating feature of employees of the week or month from different locations. If partners like your business, ask them to submit a review. Your Facebook business page gives you opportunities to appeal to potential employees, so you attract the right talent. Plus, a well-reviewed business looks good to potential customers. To enable reviews on your Facebook page, go to Page Info and set your category as some type of Local Business. Make sure you have a true physical address in your About section (it can’t be a PO box). local business Change your category to Local Business and add an address to enable reviews. #2: Create Visuals People Want to Share When you understand your audience, you can create content you know they’ll want to share. Asana, project management software for team collaboration, did a series of GIFs around Thanksgiving. They encouraged their fans to share the thank-you posts with teammates to thank them. A sharable image doesn’t need to be part of a big campaign. Create one–off images that are interesting, inspiring and appealing to your audience. Then, ask a question in your update that relates to the picture. Post Planner took characteristics of creative people to design this text graphic and then asked the question, “Are you creative?” spark conversation This Post Planner image on creativity clearly spoke to their audience. It received nearly 500 likes and almost 350 shares in a short period of time. If you think about the types of graphics that appeal to you, it may give you an idea of what you can create to interest your audience. While GIFs might take a little more work, just about anyone can create an engaging graphic using Canva, PicMonkey, Snagit or a dedicated graphics program like Photoshop. #3: Connect Through Videos In many cases small business owners are the best advocates for their business. You can speak directly to your Facebook fans through videos. Jeanine Blackwell does training programs for business owners who want to create courses for their audience. She does casual videos to promote them on her Facebook page. Although people typically think videos should be professional and are a huge undertaking, simple and direct frequently do the trick. Jeanine filmed this one in her car at the airport. There was nothing fancy about this video, and it got a ton of views. Jeanine speaks to her audience directly in her videos and it’s very effective. Remember, if people comment on your videos (or any posts really), be sure to respond to solidify the connection. If you’re comfortable on-camera, give this tactic a shot. When you reach out to people personally, they’ll be more inclined to do business with you. #4: Stand Out With Branded Images Quote graphics are very effective for marketing, so why not quote yourself in a branded image? Mark Sanborn is a speaker who has written several books on becoming a better leader. He takes his own quotes and creates images with his branding to share on his Facebook business page. branded images Add a personal quote to your logo to create a branded image. Depending on your niche, quoting yourself may or may not be appropriate. If you’re an author or expert, sharing inspirational thoughts through quotes is definitely worth considering. Make a list of quotes and decide which ones you want to share. This kind of content helps you brand yourself as a leader in your field. #5: Drive People to Opt In Think of Facebook as a database where you can find the perfect customers or clients, connect with them on a deeper level and get them on your email list. To drive people to opt in, create a post that promotes a free webinar or ebook, which someone will receive when they join your email list. Then use audience targeting and Facebook ads to get people to see it and sign up. The Beautiful Money page created a free financial webinar with a simple and direct benefit: “Time to End the Money Drama!” facebook to generate leads Host a webinar or create an ebook to get email subscribers. Facebook ads work best when there’s an incentive for people to sign up. HubSpot and Marketo do an excellent job of getting signups in exchange for free content. Both companies offer different types of material (ebooks, webinars, cheat sheets), as well as a variety of topics (email marketing, social media marketing, advertising), which appeal to a wide range of their target market. Come up with different types of free things you can offer your audience and create a post that promotes them. #6: Create Facebook Events If you host an event to bring together like-minded people in your community, create a Facebook event to help promote it through your page. Invite your friends, share the event in a post and maybe even promote it with Facebook ads. ThinkLA is a non-profit that promotes Los Angeles as a hub for innovation in media, marketing and advertising. Their focus is on getting people to attend their events, and their audience knows to stay tuned for the next big event. think la event If you host events, Facebook is an excellent way to promote them. Whether your B2B event focus is continuing education, networking or product demos, create it as a Facebook event. It’s an easy way to spread the word to your fans and followers. This tactic works for virtual events like webinars and live streams too. #7: Ask Questions To encourage engagement, ask your audience interesting questions and they’ll be compelled to respond. The questions you ask can be directly or indirectly related to your field. For instance, the Institute for Integrative Nutrition, a health coach training program, asked their audience what they were reading. While the image used in the post showed health-related books, the question was broad enough to encourage a variety of answers. ask question Engage your audience by asking questions on your Facebook page. Think about what sorts of questions your audience will be excited to answer. Perhaps ask about their favorite tool or resource related to your business. #8: Share Your Story Embracing your audience means letting people know your backstory. Make use of #ThrowbackThursday or #FlashbackFriday and offer your audience an interesting nugget of information from your company‘s evolution. Maersk Line is the world’s largest shipping container company. By sharing a piece of their recent history, they added a narrative and made their company more human. tell your story Share your company history by telling stories and posting images from your company’s past. Social media is all about sharing. Find fun and interesting details about your company to share with your audience. They’ll love it and feel more connected to your company in the process. #9: Advertise on Facebook To give your Facebook posts an advantage, consider investing in advertising. You can use targeting options to make sure potential customers see your posts. Advertising is especially beneficial for small B2B companies. You’re better able to reach the small business owners who need your product, and therefore get a good return on your Facebook ads investment. You can also advertise on Instagram through the Facebook Ads Manager. Electronic Merchant Systems wanted more people to see their posts, so they advertised. sponsored facebook post Sponsored posts raise the profile of your B2B Facebook page. To better target your Facebook ads, you may also want to try remarketing to people who visited your website without making a purchase. To get the most out of your ads, test your ad content to find out what performs best. Try different combinations of headlines, images and calls to action. Also run ads for different audiences to see what works best for your B2B business.
My business doesn't use facebook.Face book is loosing it's popularity.
Facebook is an excellent way to give future employees and potential customers a sense of your business.
One way to do that is to highlight your employees on your Facebook page. When you share pictures of employees enjoying their work or happily spending downtime, it gives others a sense of your business.
Think of different ways to use your Facebook page to highlight your company culture.
Use Reviews, Sucessful Examples with achivements and try to reach at social sociaties with highlighting orgnaosation with servvcies for Brand Confidence.
Thanks for your invite dear Ghada.
From my point of view, the Facebook is one of the largest social networking channel for promoting products on the internet space, and potential marketing tool for businesses.
Following are some ways of using Facebook Places for any business:
Using the Facebook tool for internet marketing is highly beneficial for businesses, especially when targeting local markets:
Yes Facebook reach potential customers
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers?
This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.
Like experienced Facebook advertiser Freddie Jansson said in the interview about how to succeed in business advertising on Facebook:
“A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers ... No other advertising channel, at least where you can communicate, can compete with those numbers.”
Online Sales vs. Attracting LikesWhen creating a Facebook business strategy, it’s important to think through what you want to achieve. Is your goal to make ads and drive traffic to your website – perhaps a web shop where visitors can make a purchase – or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?
Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook is clear before you start working.
This is a straightforward way to advertise your business on Facebook. You make traditional external-website ads and when someone clicks through, he or she is directed to your web page where a purchase or sign-up can be made.
This way of using Facebook for business advertising has proven to be very successful for countless of companies. And when you do it, you’ll get the results right away. Just compare how much you spend on Facebook ads to the revenue and you’ll know whether or not you need to tweak your campaign in any way.
However, when doing external-website ads you may miss out on the social aspects Facebook is made up of.
Don’t forget that “liking things” is the backbone of this entire network.
Businesses may see better results – even when advertising a product or service – by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.
By doing your advertising in these three steps, you can combine brand making with sales.
However, a lot of businesses’ main reason for being of Facebook is just to get a fan base and not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.
In that case, ads directly to the website might not be the best choice. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.
The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.
Facebook Marketing for Small Businesses
But who benefits the most from Facebook marketing?
On the contrary to what many believe, online-business marketing on Facebook benefits small, traditional retailers the most.
Small businesses offer unique products or services to a smaller range of customers and Facebook provides an excellent opportunity to reach the exact target audience with a personal approach.
To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with larger corporations.
If you offer a niche product or service, you might even have a competitive advantage. A large business will not have time to focus in depth on a single niche.
Using Qwaya for Business AdvertisingFacebook allows you to find, define and understand the demographics for your product. When you know who your customers are, you’re able to provide the right audience with the right product or service.
Qwaya offers a powerful tool to use in small-business marketing on Facebook whether your goal is to drive traffic to a web site or to advertise your fan page. Create ads in a user-friendly interface, have a clear overview of the costs and get reports of your advertising results.
We also provide a user guide to use when setting up Facebook campaigns together with a live-chat service you can contact whatever trouble you have when creating or publishing ads.
For a small and mid-sized business with a tight advertising budget, Qwaya is a valuable tool.
Qwaya has helped many companies improve their Facebook business. A good case example is our work with Beauty Planet, a Swedish online cosmetics retailer:
Beauty Planet has seen a significant increase in order volume since launching its Facebook Ad campaign.
“It has given us additional revenue – additional sales.” Beauty Planet CEO and founder Björn Andres explains.
“It’s an efficient channel because we’re able to target our ads to the people who convert at the highest rates. I get better return on my investment and at the same time we strengthen our brand value.”
So where do you start? Or where do you restart if your efforts have stalled? This four-point checklist will help you make sure you have all your ducks in a row.
1. Optimize your Facebook page. Your cover photo is the first impression people get of your Facebook page. The cover photo also shows up in several other ways on Facebook—if someone hovers over your page name in a post, in suggested pages, and in other places. If possible, have a tagline on the photo that states the main benefit of why someone should like your page. On Grandma Mary—Social Media Edutainer’s cover photo, she has “Social Media is waaay more fun with Grandma Mary!” People know instantly why they might want to like this page.
The next thing you want to optimize is your "About" section. Add your critical keywords here because this section is indexed in Google and you get the chance to tell people more about what you do. Link to special places on your website you want to highlight and maybe even add some testimonials from happy customers in this section.
2. Have a content strategy. The biggest way people are going to interact with your Facebook page is through your posts. So you need to know what you're posting and how often. It's best to have a mixture of business news, tips, photos, links, and also humor. People are on Facebook to be social and have fun. If you have some humorous posts about your business niche, your posts will get comments, likes, and shares, which will then help your exposure on Facebook.
Having a content strategy also includes deciding how often to post. Facebook posts do have a limited shelf-life of visibility, and if you're only posting a couple times a week, you're in danger of dropping off your audience’s radar. I recommend posting at least twice a day during the week to increase your visibility. That may feel overwhelming to some people, but when you create a content calendar of posts for the week, that task becomes more manageable. For example, you could post a helpful tip Monday morning and then a shareable quote Monday afternoon, then industry news Tuesday morning and something humorous Tuesday afternoon. See—it’s not too hard when you get organized!
3. Interact with others. One of the best ways to grow organically is to connect and comment on other complementary business pages. You can like another page as your page and then comment on their posts. Then that page’s audience has the potential to see your name in the comments of that post, giving your page more visibility. But not only that, it creates good will with the other complementary pages, and they may be more likely to share and comment on your posts.
4. Use your personal profile if possible. Using your personal profile to help share your business news may not always be possible, but if you are the face of your business, people may be connecting with you personally. You can do things like open up your Follow button and create Facebook lists to help you manage your privacy with your personal profile. Your personal profile is more visible to your friends than your business page, and by occasionally sharing your business news on your personal page, you have an increased chance of your most important announcements being seen.
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