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Igor Ansoff's approach- provides strategic approaches based on product & market information for instance New products Vs Existing markets, Existing products Vs Existing markets, Existing products Vs New markets, New products Vs New markets.
Glueck's approach- Stability, Expansion, Retrenchment strategy and combination strategy.
Michael Porter's approach- Overall cost leadership, Differenciation and Focus strategy.
Kotler's approach- Market leader's strategies, Marke follower's strategies, Market challanger's strategies and Market nicher's strategies
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