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What is the role of digital media in the development of a start-up?

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Question added by Augustine G Gill , Business Development Director , HASHMANIS GROUP OF HOSPITALS KARACHI
Date Posted: 2016/07/23
Mousab Al Nokkari
by Mousab Al Nokkari , Engineering Manager , Al Majaz Engineering Consulting Office

 

Thanks for invitation ,,

 

Yes I agreed with expert colleagues.

 

With Best Regards

 

Jithin Shamsudeen
by Jithin Shamsudeen , Account Manager , Switch Communications Advertising Consultancy

With the advancement of technology, handheld devices and fast internet, digital media has created and become a pivotal factor for companies around the world to reach the target audience. Unlike the huge money investment in ATL medias, digital media requires comparitively low budget and is very feasible for smaller companies. In the case of startups where the journey is new, digital media is the right solution. This has the advantage of experimenting using 'trial and error' method and also giving complete control to you. So, digital media can undoubtedly be the first choice if you are talking about a startup.

ASEEM VOHRA
by ASEEM VOHRA , Senior Manager Operations , Future Retail Ltd

Answer to the above question is very simple. This media has the following basics advantages over others

1.Cost Effective

2.Targeted to the correct audience

3.Measurable

4.Ease of use

5.Unlimited Reach

 

Muhammad Khurram Mirza
by Muhammad Khurram Mirza , Business Development Operations Manager , Al Haramain Advertising

Thank You Hibba to invite me for this question.

Digital media is one of the most cost effective ways to market your startup. In addition to providing a platform for growing start ups.It offers an easy medium for promotion and customer service opportunities. Digital media has the capability to transform products and processes through technology and in a more cost-effective manner. 

1. It is a cohesive strategy.

2. Better understanding of customers.

3. It involves true engagement.

 

4. Use comprehensive metrics to drive success.

As a digital agency, one has to closely worked with multiple startups right from the inception phase to scaling up the business. Cash is critical during a startup phase and our focus on RoI for all spends, ensures that the startup gains traction on a tight budget. One should use a mix of Website Development and Improvement, Social Media Marketing, SEO, Paid Campaigns and Blogger Outreach to deliver results.

Matthew Chadderdon
by Matthew Chadderdon , Chief Executive Officer (CEO) , Omnibloc Ltd.

The role of Digital Media during the startup development phase is of paramount importance, in fact, I'd argue in today's world you cannot successfully build one without it. 

Example: People love video. Videos offer startups the ability to stylishly demonstrate their company goals, dreams, and aspirations concisely and more importantly, in a manner that engages their potential customer-base. Without a promotional video it's nearly impossible to get your organisation's purpose dictated clearly.

During development, a crucial phase where you're trying to get people on board with your idea, a short video explaining what your company aims to do can attract potential customers, investors, and even employees. Digital media demonstrates your commitment to excellence and gives your organisation a distinct advantage over your competitors.

In short, use Digital Media to maximise your chances of success.

Abhishek Singh
by Abhishek Singh , Marketing Manager , Cuttack Softech

Thanks for inviting me and giving such beautiful chance.

Digital media are any media that are encoded in a machine readable format. Digital media can be created, viewed, distributed, modified and preserved on  devices.

Digital Media can provide many of thing for upcoming business and help to make differnt type of policy to grow our new starup.

By that we learn- Target audience profile, cost per impression, campaign budget, required impact for long or short term, or many more idea to get perfect solution.

You can simply acquire new clients via ex. Social Media channels. When doing so, ensure you segment them into different customer groups according to their interests. Later, you will be able to interact with them and encourage to various actions.

 

Reji George
by Reji George , Business Development Consultant , Al Rais Group Of Companies

Thanks for the invite. Digital Marketing is one of the most effective way to communicate your startup company's business profile. It is cost effective and initial market responses or opinions can be evaluated. As per market studies digital media is proved to reach target audiences very effectively.

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