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A global marketing strategy is a strategy that encompasses countries from several different regions in the world and aims at co- ordinating a company's marketing efforts in markets in these countries.
Marketing is the research of consumer needs and wants in order to develop products and services that satisfy consumer needs and wants; hence increasing sales through the marketing mix (product, price, place, people) strategies.
Marketing a product or Service on a global level, ie. across cultures , countries, continents to a multi diverse customer by taking into consideration their ethnic, cultural, lingual and income considerations.
The process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level, if they do it correctly. Different strategies are implemented based on the region the company is marketing to. For example, the menu at McDonald's varies based on the location of the restaurant. The company focuses on marketing popular items within the country
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