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SWOT Analysis is a useful technique used for understanding an organization’s strategic position. It is routinely used to identify and summarize: Strengths: The capabilities, resources and advantages of an organization. Weaknesses: Things the organization is not good at, areas of resource scarcity and areas where the organization is vulnerable. Opportunities: The good opportunities open to the organization, which perhaps exploit its strengths or eliminate its weaknesses. Threats: Things that can damage the organization, perhaps as people exploit its limitations or as its environment changes
There are many methods. When considering what type of qualitative research method to use, Qualitative Interviewing has many advantages. Possibly the greatest advantage of Qualitative Interviewing is the depth of detail from the interviewee. Interviewing participants can paint a picture of what happened in a specific event, tell us their perspective of such event, as well as give other social cues. Social cues, such as voice, intonation, body language etc. of the interviewee can give the interviewer a lot of extra information that can be added to the verbal answer of the interviewee on a question. This level of detailed description, whether it be verbal or nonverbal, can show an otherwise hidden interrelatedness between emotions, people, objects unlike many quantitative methods of research.
In addition, Qualitative Interviewing has a unique advantage in its specific form. Researchers can tailor the questions they ask to the respondent in order to get rich, full stories and the information they need for their project. They can make it clear to the respondent when they need more examples or explanations.
Not only can researchers also learn about specific events, they can also gain insight into people’s interior experiences, specifically how people perceive and how they interpreted their perceptions. How events affected their thoughts and feelings. In this, researchers can understand the process of an event instead of what just happened and how they reacted to it.
Another advantage of Qualitative interviewing is what it can give to the readers of academic journals and papers. Research can write a clearer report to their readers, giving them a “fuller understanding of the experiences of our respondents and a greater chance to identify with the respondent, if only briefly.
Now Qualitative Interviewing is not a perfect method for all types of research. It does have its disadvantages. First, there can be complications with the planning of the interview. Not only is recruiting people for interviews hard, due to the typically personal nature of the interview, planning where to meet them and when can be difficult. Participants can cancel or change the meeting place at the last minute. During the actual interview, a possible weakness is missing some information. This can arise from the immense multitasking that the interviewer must do. Not only do they have to make the respondent feel very comfortable, they have to keep as much eye contact as possible, write down as much as they can, and think of follow up questions. After the interview, the process of coding begins and with this comes its own set of disadvantages. First, coding can be extremely time consuming. This process typically requires multiple people, which can also become expensive. Second, the nature of qualitative research itself, doesn’t lend itself very well to quantitative analysis. Some researchers report more missing data in interview research than survey research, therefore it can be difficult to compare populations.
the swot analysis serves as a tool that really measures your current position in the market .it is avery usefull tool especially for small businesses as they usually lack direction.
larger companies use the swot analyses as a habit and most of the time they know where they are in the market and where they are positioned.
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