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What are the major tasks of Marketing Management ?

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Question added by Ghada Eweda , Registered student MBA-marketing , AOU
Date Posted: 2016/07/12
Ghada Eweda
by Ghada Eweda , Registered student MBA-marketing , AOU

Based on Marketing Management, Millenium Edition Philip Kotler, 2001, the major tasks of marketing management are: 

1-Developing Marketing Strategies & Plans .

2-Capturing Marketing Insights

3- Connecting with Customers

4- Building Strong Brands

5-Shaping the Market Offerings

6- Delivering Value Communicating

7- Value Creating

 

8- Long Term Growth 

حفصة المستظرف
by حفصة المستظرف , سكرتيرة , مكتب محاماة : المحامية :خذيجة فاروق

Thanks Ms  Ghada for invitation :

1. seek to know and analyze the application

2. plan and develop concepts for products or services

3. provide consumers with relevant information on the product or service

4. organize the transaction of property rights

 

5. distribute the products or provide the services in their respective markets.

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Many great answers here , i support the answer you gave Mrs.Ghada

Nadjib RABAHI
by Nadjib RABAHI , Freelancer , My own account

"The marketing management is the analysis, planning, implementation and the programs écontrole designed to carry out exchanges with target markets want, in order to achieve the objectives of an organization. It is essentially based on the design of offers in terms of needs and the elaboration of a price, communication and distribution, able to inform, motivate and serve the market. " Philip Kolter

Marketing management is traditionally associated with the consumer market for finished products of the society.

The major tasks of marketing management are:

  • Marketing studies
  • Analysis and satisfaction of consumer needs
  • Control competition
  • Managing Distribution costs
  • Determination of the advertising budget
  • Evaluation of advertising effectiveness
  • Identification of customer needs and the possibilities offered by the market
  • Public Relations Management
  • Managing advertising budget
  • Product Development Management
  • Control of advertising effectiveness
  • Management of the range of products
  • Management of distribution channels
  • The identification of competitive advantage

Abdelraouf Abu-Qoura
by Abdelraouf Abu-Qoura , Account Director , Al Sayegh

People can argue on this, but as mentioned below it is a comprehensive process that revolves around conducting proper research on the industry/product and/or brand you are trying to promote, create your strategy which is followed by a marketing plan/program, execution, monitoring and evaluation.

What is important, is how to best your resources to achieve best results internally and externally. 

Dania Al-Shahed
by Dania Al-Shahed , Head of Customers Complaints Unit and Internal Staff Training Courses Trainer , Ahli Microfinance Company

1.Event Coordination

2. Prospecting

3.Market Research

4.Networking

5.Social Media6. Blog Management

7.Control competition8.Developing Marketing Strategies

and thay many marketing tasks you can delegate to an assistant

hesham Fayed
by hesham Fayed , sourcing manager , Maghraby for the manufacturing and cotton supplies

Considering the changes that take place in markets, customers and organizations, large number of marketers likes to implement the holistic marketing.

·         Environment Analysis (MIS and Market Research)

·         Formulation of Marketing Strategies

·         Marketing Planning and Implementation

·         Strengthening Customer Relationships

·         Building Strong Brands

·         Communicating Value to Customers (Advertising, Product Promotion, Events etc)

 

·         Delivering Value for Money (VFM) to Customers

 

Self Test by Marketers to Ensure That Their Marketing Tasks Are in Place

Check against each of the following items if you, as a marketer, have prepared yourself fully?

1.      New product development plans.

2.      Product differentiation ideas.

3.      Appropriate market/customer segments.

4.      Value for money (VFM) design of products in terms of quality, price, service levels, customer relations and delivery lead times.

5.      Value for money (VFM) delivery strategies.

6.      Value for money (VFM) customization for each type of buyer.

7.      Optimization of product mix offerings.

8.      Mass and personalized communication of product value to the customers.

9.      Optimization of distribution channels/logistics

10.  Optimization of sales volumes.

11.  Optimization of share of business.

12.  Optimization of revenue.

13.  Maximization of profits from sales.

14.  Long term customer relationships.

 

15.  Effective marketing management organization structure and competent people in place.

Anant Jit Singh
by Anant Jit Singh , Country Manager Sales Marketing , Bahrain Specialist Hospital & BSH Apollo Heart Center

Well Said. Precise and to the point.  

Hassan El Debbes
by Hassan El Debbes , Marketing Growth Advisor , Looksie Online Marketplace

Many theories and articles describe the marketing management process wich leads to identify the major tasks of marketing.

In simple words, marketing management is about planning, implementing and controlling (evaluating). 

Sattar Abdulkarim  Mohamed
by Sattar Abdulkarim Mohamed , Country Sales Director , Ideal Technical Solutions

Thanks for your invitations. The major task of the marketing management as : 

1- Set the  Strategic Marketing Plans, with illustrating how to achieve such plans specifically

2- Products & Services Development as per the market trends

3- Performing the Market Studies & research

4- Growth in the market share

5- Improve the brand as long term brand value to customers

6- Drive innovation with a sustained commitment to R&D

7- Improve the performance in the productivity, reliability & efficiency

8- Evaluation & development the advertising process

9- Consider future plans of customers with analysis of their satisfactions & needs for the pene

10- Building & strong customer relationships with creation recent Business relationships with new ones for the market penetration

Aftab Fazal
by Aftab Fazal , Sales & Marketing Executive , LOAD ME FZE

Thanks Ghada for considering me as well in answering.

The answer to this question precisely cannot be done in a few articles. It would require a volume of books. Also the differences in answering this question would depend on the management level of the person answering, and the size of the products/services in question, or the size of subordination in question, or even the size of the targeted market share.

Having said that, I would break down the tasks for Marketing management in such a way:

1) Studying the market by identifying need of the product/service and the major competitors who are providing the service/product

2) Narrowing down the customer demographics

3) Understanding the major competitors and their ingredients for success

4) Developing clients/ building network 

5) Using all forms of media to promote the product/services

6) Advertise recommendations from satisfied clients

7) Balancing profit margins by reducing prices and costs, in order to penetrate the market share

8) Focus on long term client satisfaction to maintain and increase market share

9) Further R&D of the product, in order to work proactively and ready for change in contemporary unreliable market situations.

 

The answer above is based considering a medium market share of a local product, with major competitors in the range of-. Considering that the Marketing Management strategy being implemented is for a new company that wants to penetrate the market share.

 

 

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