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What is Business Process Re-Engineering (BPR)?

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Question added by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
Date Posted: 2016/06/28
Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

The globalization of the economy and the liberalization of the trade markets have formulated new conditions in the market place which are characterized by instability and intensive competition in the business environment.

Competition is continuously increasing with respect to price, quality and selection, service and promptness of delivery. Removal of barriers, international cooperation, technological innovations cause competition to intensify.

All these changes impose the need for organizational transformation, where the entire processes, organization climate and organization structure are changed.

Hammer and Champy provide the following definitions for BPR:

>>>>Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance such as cost, quality, service and speed.

 >>>>Process is a structured, measured set of activities designed to produce a specified output for a particular customer or market. It implies a strong emphasis on how work is done within an organization. " (Davenport 1993). 

Business Process Reengineering involves changes in structures and in processes within the business environment. The entire technological, human, and organizational dimensions may be changed in BPR. Information Technology plays a major role in Business Process Reengineering as it provides office automation, it allows the business to be conducted in different locations, provides flexibility in manufacturing, permits quicker delivery to customers and supports rapid and paperless transactions. In general it allows an efficient and effective change in the manner in which work is performed.

Artem Ochenko
by Artem Ochenko , Marketing manager on South East Asian markets , "Intrade"

Hi Emmanuel hope you are well, and my thanks your discussion refreshed business ideas section.  

I’d say BPR it is effort to go at new markets with new products and you are forced make this effort or you competitors or economy trend, just look at Emirates, its oil and gas are ended up but business tourism is thriving there. Asian and African economies are up and Emirates will be perfect spring-board to jump at African and Asian markets.

Emirates became a big, big business expo its business process will be next-go to Emirates-present your business-spend money in Emirates.

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