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Art directors role is art and style directions for the concept artists and technical departments. The position should be based on education and / or talent for esthetics. Technical knowledge or familiarity of the production workflows are absolute plus to avoid unnecessary expenses and time losses.
An Art Director is half of a 'Creative Team' in Advertising, working alongside a Copywriter your role is to come up with clever creative solutions to answer client’s briefs ranging from all Medias to create a compelling campaign.
As the Art Director you are all about images, compositions and layouts, how a campaign will look and feel to bring your idea to life.
An Art Director is the one who mix the visual appeal (idea) with technical properties of the a given raw materials to produce an overall look and feel of a pictorial communication mean : theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games
Designers represent a better concept visually and Supervise design staff
what there doing is tells to
01. designers represent a better concept visually.
02. tells which photographer, art and other designing element need to use.
03. Supervise design staff.
04. Talk to the client to devolope an artistic approach and styles.
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