How to describe your customers?

Thanks for invitation My Dear Ghada. I fully endorse answer given by Sir Heavenly J John.

At my level, I come across either 5th- Crumbles  or and 6th – Complainers.

Just to share, during my career, I have classified the customers based upon my experience and they are as follows:

 

 

1. Business Customers - Those who are in business a calculative types may expect give & take policy in exchange of service given – Future Ghada
2. Knowledge Customers – those who are interested in knowing the reason for such problem and get satisfied with the reason attributed that gives them confidence. Such are expecting quality alone and not attracted towards to free bees or camps etc. they may even gives clue for diagnosis.
3. Friendly Customers – Influencing people. They start with personal touch such as How are you Heavenly? And I think you have put up some weight? They are normally talkative.
4. Egoistic Customers - They don’t like to interact with Front Office Level but the HOD. He desires his level of interaction and less talkative
5. Timid Customers - They are double minded due to lack of familiarity. Crosschecking is vital for them with others to doubly ensure about reasonability. This will happen either before or after the visit. 

Excellent inputs from the subject matter experts. My View is little different, I come across more of complainers followed by satisfied mutes

I Believe that there is another category customer also,

Marketer price surveyor

Always talk nicely  and check the price with you, Showing so much interest in your product then suddenly they disappear and never come back, if  you try to contact them they will not reply.

Thanks

It is (1) , (2) , and (3).

I fully agree with mr. Heavenly J John's constructive & winderful submission, its precise & helpful. Any way on the other hand, i can also describe like; royal customers, part-time customers, regular customers, irregular customers, potential customers, target customers & mediocre customers. Thanx for the invutation

different people, different needs, attetuts and always wanting the best for the lowest price ... the customer wants to be King/Queen all the time ... so roll out the red carpet.....

Thanks for the invite ............................ agreed with the answers Mr. Bindu Satyan

I agree with experts answer..... Thank you

The description of the customer is as follows:

Customers are in general:

• demanding
• knowledgeable / expert
• ambitious
• proud
• nervous / quiet
• aggressive
• hesitant
• bevard
• worried
• fidel
• influenced
• timid
• communicative
• patient / impatient
• open / complex
• friendly
• consists of all social classes
• consist of all slices of ages
• honest / dishonest
• solvent / insolvent
• nasty / nice
• hard / easy
• ... Etc.

Define and know your customer

 

Understand what drives your customers so you can satisfy their needs.

 

Creating a customer profile or persona

The process of creating either a customer profile or customer persona will help you to clearly define your customer’s needs by understanding their buying patterns (what, how and where they buy) and more importantly, their motivations for buying. Your customers should be the driver behind every marketing decision in your business.

What’s the difference between a customer profile and a customer persona?

• a customer profile is a basic high-level description of your ideal customers
• a customer persona is a fictional customer (with a photo, name, personality etc.) that represents the common traits of your ideal customers.

Developing a persona

Develop a picture of your ideal customer:

• who are you already appealing to?
• who are your favourite customers?
• who is using your services the most?

When you have answered these questions, describe your ideal customer in detail including what they wear, what their hobbies are and what concerns them. This will help to shape a voice for your avatar that you use for your marketing activities.

Flesh out and refine 

To flesh out and refine your initial assessment, examine the market research information you have gathered and answer the following questions:

• who are your target customers and how do they behave?
• what are the specific demographics of your ideal customer? (such as age, social status, education and gender)
• what are your customers’ lifestyles, activities, values, needs, interests or opinions?
• where are they located? What type of environment do they live in?
• what are the key phrases or quotes that they would use to describe their problems problems (that your product or service will remedy)?

Doing market research will help you refine your customer persona and give it a personality to help you start creating marketing messages.

How customer segmentation can help

Market segments are groups of customers who share similar attributes and attitudes. Segments can be defined by: location, gender, industry, ethnic identity, attitudes (e.g. adventure seekers) and attributes (e.g. luxury car owners).

When you target a well-defined segment of your customers it's easier to refine your marketing message and your brand so that you're speaking to them directly. This results in more targeted promotion and efficient marketing.

The way you segment your market depends on the type of business you run.

How can you improve your offering?

Having refined your customer persona, you can now tailor your marketing messages so that they speak in a voice your persona can relate to and reflects their desires or concerns. Having a persona also makes it easier to market your business around your customer and what they really want, not what you think they want, with the ability to make decisions relating to: 

• how and where to advertise
• what channels or mediums you should be using
• what vocabulary to use.