What are the biggest Marketing/Digital Marketing Challenges for FMCG companies in Dubai?

Psychometric testing can measure a number of attributes including intelligence, critical reasoning, motivation and personality profile. An interview process can be fairly subjective and although employers will normally assess skills and experience fairly accurately, much can still be left to gut instinct regarding aligned values. A psychometric test aims to provide measurable, objective data that can give you a better all-round view of a candidate’s suitability. It could be argued that psychometric testing offers some ‘scientific’ credibility and objectivity to the process of recruiting. It perhaps provides a more fair and accurate way of assessing a candidate, as all applicants will be given a standardised test. Traditionally, these tests have taken the form of pen and paper, multiple choice questionnaires, but increasingly they’re moving into a digital realm. This means they can be quick and easy to integrate into any stage of the process. Some organisations often favour psychometric testing as a way of screening (and subsequently eliminating) large amounts of candidates at the start of a recruitment drive. In this case, psychometric testing could help to drastically reduce the hiring manager’s workload, as it helps to swiftly identify a smaller pool of suitable applicants who have the potential to perform well in the later stages of interview.