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My prospective buyer is a person or a business house who needs my product. he/ they may be aware of my product or may not be, still he / they are my prospect.
You can’t hit a target that you can’t see. As the market changes, your ideal customer profile changes as well. You can tell if you have properly identified the ideal customer for what you sell if you have high sales, cash flow and profitability. If you do not, for any reason, you need to revisit this question. Who is my ideal customer?
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