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You are working with the marketing organization to help develop a new advertising campaign using a direct mail model...

 There are literally hundreds of combinations of elements that can be used in each direct mail piece. Testing the most effective approach that will produce the highest response rate will take months to complete and potentially cost many hundreds of thousands of dollars. What method would help reduce the time, dollars, and the actual number of tests that would be required to ascertain the best direct mail combination of elements?

a. Six Sigma

b. Design of Experiments

c. Deming’s points

d. The Juran Trilogy

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Question added by Muhammad Farooq , QA-QC MANAGER , AL Bawani contracting co.
Date Posted: 2016/05/25
Sathish Prabhu.V
by Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves

situation given calls for analysing more than 1 solution to find out the best possible solution, hence from the given option, Design of Experiments is the right answer.

Usman Islam
by Usman Islam , Yard Manager , Kirtanlal Scaffolding & Formwork

in my opinion option B is correct, because it provides stastical framework for systematically changing all of the important factors.

Eng Ahmed Elsharkawy
by Eng Ahmed Elsharkawy , Civil Engineering Project Manager , Altwijry office

thanks for invition ,,,,,,,,,, my choice is option B

sardar mardookhy
by sardar mardookhy , PMP certified Project manager , MCCI

Option B is teh answer,

Thanks................

Mohamed Helal
by Mohamed Helal , Project Manager , GROUP CONSULT INTERNATIONAL

Thanks for invitation....I endorse answers given by colleagues &Experts

Muhammad Farooq
by Muhammad Farooq , QA-QC MANAGER , AL Bawani contracting co.

B– Design of experiments is, by definition, the tool to use in this instance

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