Which types of careers work with account-based marketing strategies and what are the expected salaries for those positions?

Marketing Managers

Marketing Managers may direct account-based marketing to land significant prospects, or increase business with existing clients.

What do they do?

· Estimate the demand for products and services that their organization can offer (and at what price)

· Identify potential markets—including markets of one, for account-based marketing—for the organization’s products

· Initiate and analyze market research, then brief their teams on findings

· Meet with clients and prospects

·  Oversee the daily operations of the marketing staff

· Also work with the sales, public relations, and product development departments, often overseeing the development of a new product, service, or PR campaign to meet a specific account’s needs

·  Keep their company informed about who the customer is, what they will buy, and at what price

Education and experience: Most marketing managers have at least a bachelor’s degree (often in marketing, advertising, or business management) and substantial successful experience in their industry, in marketing, advertising, special promotions, public relations, and/or sales. Some have worked as buyers or purchase agents, and so develop their understanding of corporate marketing from the client’s point of view. Education preparing them for this career includes classes in marketing, market research, statistics, microeconomics, consumer behavior, and business law. Additionally, future marketing managers pursue and complete an internship while in school.

Market Research Analysts

Market Research Analysts gather data about a market segment—or a single account, in the case of account-based marketing—to guide how a company presents its products and/or services to customers.

What do they do?

 Use a variety of methods (including interviews, questionnaires, focus groups, and literature reviews) to gather data on customers’ preferences, needs, and buying habits

·  Gather data about competitors, market conditions, and industry trends

·   Analyze data, employing statistical methods and software

·  Distill and communicate findings to their organization, using charts, graphs, and other means

·  Forecast future trends, needs, and opportunities based upon collected data

·  Evaluate and update data collection methods

Education and experience: Market research analysts need at least a bachelor’s degree in market research (or related field, such as statistics or computer science); many jobs also require a master’s degree, particularly for leadership positions or for positions that engage in more technical research. Many analysts complete an internship while in school, and may gain additional experience in jobs which require collecting and analyzing data and writing reports.

What type of salary should I expect?

· Marketing Managers

          Median annual pay: $  hundred sixteen thousand   , Top earners: $  hundred eighty thousand and plus

· Market Research Analyst

Median annual pay: $  sixty five thousand    , Top earners: $  hundred and ten thousand and plus   

Source: U.S. Bureau of Labor Statistics

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Please see the below link for career path,

http://www.payscale.com/syndication/embedchart.aspx

Following link shows Payscale,

http://www.payscale.com/research/US/Job=Account_Executive/Salary

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Account-based marketing careers are:

Marketing Managers/specialists/analysts

Senior Marketing specialists

Brand managers

Area and Regional Managers

Field marketing managers

senior field marketing managers

Digital marketing managers/specialists/analysts

The expected salaries

Will be different from country to another because it depends on the living standards in the countries in addition to size/activity/business of the company or establishment etc...