What is the modern style of marketing ?

Modern styles of marketing are

(1) telemarketing (2) web marketing (3) advertisement on the net (4) e-mails 

Thanks

I agree with the answer given by Mr. Mahmood Taragchi

In summary: Inbound Marketing. This effectively relies on earning people's interest rather than buying it. For example, crafting quality content.

Social Media Marketing , Make it effective , create a page and design it well. Share it among your circle. This is current Trend.

SOCIAL MEDIA AND DIFFERENT SO I LIKE CLASSIC MARKETING

Thanks for the invite. I agree with the answer forwarded by Mr. Aqib. But remember social media marketing involves marketing strategies adopted by the business.

Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.Relationship Marketing

Relationship marketing was first developed through direct response marketing campaigns emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions. Relationship marketing differs from other forms of marketing in recognizing the long-term value of relationships and extending communication beyond intrusive promotional messages. Relationship marketing refers to a short-term arrangement where the buyer and seller have an interest in providing a more satisfying exchange. This approach tries to transcend the simple post-purchase exchange with a customer to make a deeper connection by providing a holistic, personalized experience to create stronger ties. Relationship marketing is often applied when there are competitive alternatives for customers to choose from and when there is an ongoing and periodic desire for the product or service.

The practice of relationship marketing has been facilitated by several generations of customer relationship management software that allow the tracking and analysis of customer preferences, activities, tastes, likes, dislikes, and complaints. With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels. This includes tools for managing relationships that go beyond simple demographic and customer service data. A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade from preexisting customers by satisfying needs better than the competition. The overall goals of relationship marketing are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of both marketing and also servicing clients.

Business/Industrial Marketing

Business marketing is the practice of selling products and services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.

The tremendous growth and change in business marketing is due to three "revolutions" occurring around the world today. First is the technological revolution. Technology is changing at an unprecedented pace, speeding up the pace of new product and service development.

Second is the entrepreneurial revolution. To stay competitive, many companies have downsized and reinvented themselves. Adaptability, flexibility, speed, aggressiveness, and innovation are the keys to remaining competitive. Marketing is taking the entrepreneurial lead by finding market segments, untapped needs, and new uses for existing products; and by creating new processes for sales, distribution, and customer service.

The third revolution is occurring within marketing. Companies are looking beyond traditional assumptions and adopting new frameworks, theories, models, and concepts. They are also moving away from the mass market and being preoccupied with transactions. Relationships, partnerships, and alliances define marketing today. The cookie cutter approach is out. Companies are customizing marketing programs to individual accounts.

Societal Marketing

Societal marketing holds that the organization's task is to determine the needs, wants, and interests of a target market and to deliver satisfaction more effectively and efficiently than competitors in a way that preserves or enhances social, ethical, and ecological well-being. It is linked with corporate social responsibility and sustainable development. The main focus of societal marketing is on customer satisfaction and the welfare of society at large, which can be attained through providing eco-friendly products--for example, those that remove social and environmental ills like drugs and pollution.

In terms of societal marketing, products can be classified in terms of long-term benefits and immediate satisfaction:

 

Societal marketing suggests that, for the well-being of society, deficient products should be eliminated; products should be modified to reach the fourth category by incorporating missing short-term benefits into salutary products and long-term benefits into pleasing products; and a company's ultimate goal should be to develop desirable products.

52 Types of Marketing Strategies In Use Today: Cause Marketing Close Range Marketing (CRM) Relationship Marketing Transactional Marketing Scarcity Marketing Word of Mouth Marketing Call to Action (CTA) Marketing Viral Marketing Diversity Marketing Undercover Marketing Mass Marketing Seasonal Marketing

 

PR Marketing   Email Marketing Evangelism Marketing Event Marketing Offline Marketing Outbound Marketing Direct Marketing Inbound Marketing Freebie Marketing Newsletter Marketing Article Marketing Content Marketing Tradeshow Marketing Search Marketing Direct Marketing Niche Marketing Drip Marketing Community Marketing Social Media Marketing Cross-Media Marketing B2B Marketing Promotional Marketing Ambush Marketing B2C Marketing Cloud Marketing Mobile Marketing Alliance Marketing Reverse Marketing Telemarketing Free Sample Marketing Direct Mail Marketing Database Marketing Personalized Marketing Affinity Marketing Cult-tural Marketing Humanistic Marketing Guerrilla Marketing Brand Lover Marketing

social media marketing is the latest but not always the best 

 

Hi Mohamed, I am sure mobile marketing is trend because your eyes in front of your smartphne and the importance of mobile apps is up.  I was in Silicon Valley and start-ups based at mobile apps are in biggest favor there. Valley is compass for marketing.

 

I can underline the importance of creativity, this component in marketing is up also.

So, if you are preparing go to markets campaign about the leading countries’ markets be creative and be focused at mobile segment.

There is a model called personalized marketing. you get to know your customers, with analyzing personalized data you will provide personal marketing systems for every single customer. it a major of expert systems. like google gathering your personalized gmail data and using it for personalized adWords. the telephone and sms and email marketing are old fashioned and not effective as new ones.