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How can a business school help to succeed implementation of affinity marketing in this competitive market scenario?

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Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/04/26
Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

A marketing degree program asks the essential question of marketing: how do ensure you understand your customers, and how do you deliver superior value to them? For strategists implementing affinity marketing techniques, this is the first question they must ask to discover how to market products to new affinity groups.

Marketing programs introduce future professionals to the background and skills needed to effectively communicate their brands to different affinity groups. One of the biggest skills stressed in marketing school carries these individuals to success later in life: communication.

Business and marketing communication skills are essential to develop an effective affinity marketing partnership with an organization. In marketing school, students learn how to present business proposals they develop in class. These exercises allow students to practice their presentation skills in front of classmates, taking criticism and adjusting their speaking styles.

These skills transfer to the real world when marketers present their affinity marketing campaign proposals to potential affinity partners.

Marketing school classes also teach students about the psychology of consumers, and why they buy certain goods, join organizations, and seek out specific brands – elements that are directly correlated to successful affinity marketing campaigns.

This background in consumer psychology allows professionals examining the use of affinity marketing campaigns to consider the needs of an affinity group, and if their product can match those needs. Consumer behavior profiling and marketing analysis are some of the most critical elements of any successful affinity marketing campaign. By exploring the benefits of different consumer markets, professionals can constantly expand their business without experiencing market stagnation.

Because affinity marketing is associated with entering new markets, professionals must also have a complete understanding of how to develop new products and services. As marketing specialists examine the impact of an affinity marketing campaign, they may discover ways to increase effectiveness by adjusting current products or offering different ones. Certain marketing courses provide students the opportunity to learn the value and process of developing new products to meet the need of a new customer base.

 

To learn more about how earning a degree in marketing can help drive success in affinity marketing campaigns, request information from schools offering marketing degrees.

HASSAN AHMED
by HASSAN AHMED , Internal Auditor , TIE

Thanks for the invitation i agree with your answer which is covering complete information, i am not able add more word. Nice explanation.

sameer abdul wahab alfaddagh
by sameer abdul wahab alfaddagh , عضو هيئة تدريس , جامعة دلمون

Find out what customers need and then provide themMost of the marketing strategies of good marketing, but always fail in the implementation phase select your place and your strength in the market• The analysis of competitors• Porter's model (for the analysis of competition)• Situational Analysis (SOWT)• Development of a matrix (SOWT)• split the overall market• Perform targeting• Proven product image in the minds of customers• Designed effective marketing mix (4 P's)• All you need is to build a brand• Keep your existing clients• interested in the implementation process

mohammed negm
by mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

 I agree with your answers Mr. Mohammed Ashram

 

Eng Ahmed Elsharkawy
by Eng Ahmed Elsharkawy , Civil Engineering Project Manager , Altwijry office

thanks for invition ,,,,,,,,,,

i agree with experts answers

Nuridin Islam Diab
by Nuridin Islam Diab , Training Manager , Bbusinesss LLE

Thanks. I agree with your detailed answer. Good information. 

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Fully agree with your answer Mr. Ashraf

Answer: Mohamed Ashraf

A wonderful

Communication skills are very important

 

Besides the psychological study of the potential client.

ghazi Almahadeen
by ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ..................... Do not increase your answer

ADEL ACHOUR
by ADEL ACHOUR , مدير مبيعات , SARL TUDOR ALGERIE

I AGREE WITH UR ANSWER SIR ,THANK YOU FOR THE INFORMATIONS

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

agree with ur answer sir

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