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In these days of digital media, it's easy to overlook the art of print ads. But the medium is still as relevant and powerful as vintage posters ever were, whether small scale magazine ads or huge billboard advertising. Print ads can still be a powerful medium for marketers to getting with a message across.
Play-Doh poke fun at the gaming app industryThe way kids play these days has changed dramatically; gaming apps are more popular than ever and when you're not looking, your little sprog has more-than-likely purchased a few extras to make their gaming experience even better. Play-Doh have jumped on the tech bandwagon but, by playing to their strengths, this print ad showcases how much better they are than any of those old apps.
A simple and sweet execution for National Geographic: KidsSometimes going for a simpler approach makes the most impact. National Geographic certainly went down that route with this brilliant and adorable print ad for their kids channel.
IKEA attack the socks in their 'tidy up' campaignPlaying with typography and bright colours, this campaign from IKEA is as lovely to look at as it is clever. Whilst some of the other print ads in the campaign are a little hard to read, this one gets the balance just right. We particularly love the variety of patterns!
The Miami Ad School saves paper with this clever print adYou've got to give it to the Miami Ad School – taking a company that have made their worth through the selling of paper books, this print ad is a bold step but one that we think works really well. The intricate illsutration in the bark is a lovely touch.
Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine. Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.
This print ad brings the message of global warming homePrint advertisments raising awareness of important causes such as global warming have to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice. Bringing the campaign closer to home will enable the viewer to recognise the message quicker and more effectively.
The monochrome colour scheme perfectly compliments the outputOgilvy & Mather are known for creating some of the best print advertisements around the world. This is just another example of their brilliant work. Created for Fevikwik Instant Adhesive, it's one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.
Rock music meets photoshop with this simple and sleek print adCreated by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone. With a brilliant tag line 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement. Using a signature-like font also showcases the rock star aesthetic.
This brilliantly inventive ad hones in on the benefits of yoga practise for your backCreated by Israel based advertising agencyMc caan Erickson this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back. With a tag line "Before your back attacks you, Ashtanga Yoga at the Garage fitness club", it's a brilliantly inventive ad.
We love how Ecuador advertising agency BBA has applied playful imagery to a sore subjectAlthough this print advertisement might be a bit too graphic for some, we love how Ecuador advertising agency BBA has applied playful imagery to a sore subject. The 3D rendering is brilliant with everything from the colour to the shading popping out of the page.
Below advertisement looks silly yet attractive
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) either to take some action, purchase a product or sign up for a service. Companies today are into creating print ads to promote items. The more appealing the ad is, the greater the chance of being noticed by the public.
Fashion is one of the biggest industries foradvertising on billboards, TV, Internet and pretty much anywhere else they can get their hands on to advertise. Print ads are a popular and traditional method of advertising and are known to bring results. People buy magazines, fashion newspapers to check out the latest trends in the industry. It is well portrayed through these print ads.
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, Even after 500 years Leonardo’s words are true and this rule is still widely used in designing and advertising. We have compiled over 25 best and beautiful fashion print ads, for you to be inspired by.
I like the following ads more creative and brilliant presentation
What Goes Around Comes Around:
Four posters were designed by Big Ant International to wrap around poles, campaigning for an end to the war in Iraq. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster. What goes around comes around. The campaign won a Silver Pencil at the One Show and has also been shortlisted at the 2009Clio Awards (May 12-14) (WON GOLD) and D&AD Awards (June 11), and won a Gold Outdoors Lion at Cannes International Advertising Festival.
source : @What Goes Around Comes Around - The Inspiration Room
I agree with M's Ghada answers, Thanks for the invitation.
One of the most creative print advertisements that I have ever seen was this one by VolksWagen that used Augmented Reality to interact with potential consumers. The fact that viewer of the ad had to download an App to make the ad come to life meant that the brand succeeded in grasping the users attention.
Click on the link below to watch the ad.
Watch the VolksWagen Augmented Reality Ad here.
Cheers,
Shahwali Shayan
Dear Mrs. Ghada,
Fully agree with you posters and billboards still a powerful of marketers and Ads. makers.
But as for me , I did not see till now something special , but i watching some Ads. on TV (Teaser), it is very clever and attractive i.e ( Vodafone ads talking on internet bundles....)
the best and most creative print advertisments i have seen in was stranger things because of his classic illustrated poster that celebrated the’s era of handpainted movie posters
VolksWagen is the best and most creative print advertisements i have seen in 2016 so far.
