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I am unclear as to what you are specifically asking, but I am assuming you mean what is the key to succeeding at having a stamp on social media. If that is what you are asking, my answer is as follows:
In order to succeed at social media and succeed at creating a brand for yourself on all outlets, you must first understand what it is you want to accomplish through social media. Are you trying to attract followers only, or are you trying to attract a new client base/consumer base? If you have a brand that is yours and yours alone (meaning you are not working for a company and did not sign and non-compete clause), then create a logo for your brand that people will be able to easily recognize. Place it on your profile as your profile picture so people begin to notice your brand. Create a style guide for the way you post on Twitter, Facebook, Instagram, LinkedIn, etc. Be sure that everything is the way you want it to be. Find out what works and what doesn't, because that really is the key to making a powerful online presence for yourself.
Social media is a powerful tool for success in today's technology driven world and we have to learn how to use it to its full extent without overdoing it and over-saturating the market. There is no need to post every single hour of the day, but once a day is good enough to get your message across. Unless you have something urgent that people need to know, once or twice a day is good and effective. That does not mean that you have to post once or twice on one social media channel, you can post once on each outlet. I would highly recommend using Twitter as a method of getting small bits of information out to your target market. The best practices for Twitter posting is 5 times a day, but keep it simple, use photos, and use bit.ly links so your posts are always under the allowed number of characters. Facebook is fair game. You can post whatever you want, whenever you want, and to whomever you want. It's open to all and the world can view it. LinkedIn, however, is going to be the best social media channel for outputting professional information relating to research, business, world affairs, etc. Blog posts are welcome on LinkedIn in the form of links to the original post.
If you do venture off and decide to set up a blog, make it nice and neat and organized. Nobody wants to read a blog with a ton of content, no photos, and no white space. White space is the blank space you leave in between content. You can either leave it empty or input some photos or video that are related to the topic you are discussing. Make it relevant!
Essentially, placing your stamp on social media all relies on how effectively you can brand yourself, market yourself, and gain a following.
1-The first thing you should think about is what's your target? If your target is, let's say, the female audience then the color and the design of your website should be feminine. The language style of your website should be dependent for example on the literacy of your targeted group.
2- Internet is the place where the globalization is being accelerated; however, you may want to launch an online product targeting customers in a certain geographical region. If so, your advertisement should be of course localized and customized.
3-The design of the website plays a major role in creating a good impression about the business and building an online trustworthiness. Broken links and long time waiting of downloading make customers lose confidence in the business. More importantly, the website should be navigable and friendly. The complexity of online navigation increases the likelihood that customers leave the online store earlier. A crucial point here is making the online purchase as easy and short as possible.
4-The architecture of the information in the website plays a crucial role in building online trust. The onliners should easily find the information they need. It's important e-businesspeople not leave out any information consumers find necessary. Many e-retailers for instance don't provide sufficient information about the delivery of the product: how it's going to be done and how long would take to do it and so on. This would have a devastating effect on the whole process because many customers are hesitant about shifting to online purchasing especially in countries where the adoption of online transactions is still in its early stages.
5-What kind of product are you planing to sell online? Some people think that not everything can be sold online. This's incorrect. Everything can be sold online, but the crucial point here is to create a value in the online experience: cheap price, unique product/service, etc. For instance, can we sell groceries online? Yes, we can, but should search for a value, like, let's say, offering a home delivery.
6-It's important of course to use the social media to create an awareness about the company brand. E-retailers here could link the company products with what's happening in the world through posts on facebook and twitter. An effective usage of blogging and e-mail marketing is a step also in the right direction.
7-It's also important to learn from the experience of the online purchaser through cookies and other means of online tools in order to customize the product.
8-E-retailers should also make sure that the online portal is interactive.
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