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we should audit the company's accounts firstly n then should make some polices to in the favour of customer n advertize the company's products..in this way we can make r creat a goodwill of a company
Internally generated Goodwill can not be recorded in financial statement. Only goodwill arise on acquistion can be recognised in financial statement.
GOOD WILL GENERALLY ONE COMPANY BUY OTHER COMPANY THAT TIME CURRENT ASSET REDUCE LIABILITIES VALUE GREATER VALUE IS THE GOOD WILL THIS IS BASED ON CURRENT MARKET VALUE AND LOCATION AND OTHER FACTORS BASED DETERMINING THE GOOD WILL OF THE COMPANY AND ACCOUNTING THE BOOK OF ACCOUNTS
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