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Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Well answer add by Experts.I fully agree,

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

What Goes Into a Customer Profile

What makes up a customer profile? It depends on whether your customers are businesses or consumers. In either case, you typically start with your own customer data (such as location, purchases, spending volume), append additional consumer or business data, then group into segments that share similar characteristics.

Consumer Customer Profiles

  • Demographics - age, income, gender, ethnicity, education level, etc.
  • GeoDemographic Clusters - there are many clustering databases available, and we will help you choose the right one for your specific profiling needs. Some are industry specific. Others are general. They often include data on interests, lifestyles, purchasing behavior, attitudes and more.
  • Survey Data - based on data available for purchase or gathered through primary research.

Businesses

  • SICs or NAICs - Standard Industry Classification (SIC) and North American Industry Classification (NAIC) codes are added to your customer data to determine type of business.
  • Firmographics - this invented word is used by marketers to refer to a company's characteristics, including number of employees, revenue, growth rate and even specialty data such as the number of computers or spending on telecommunications.

Rasha Maarabouni
by Rasha Maarabouni , Executive Registrar , Lebanese International University

A customer analysis (sometimes called a customer profile or target market analysis) is a critical section of a company's business plan or marketing plan. It identifies target customers, ascertains the needs of these customers, and then specifies how the product satisfies these needs.

Sashikanta Mohapatra
by Sashikanta Mohapatra , Manager - Business Development/Sales Process Deployment , Vodafone Spacetel Limited

A customer profile is an analysis undertaken to gain insight into a given customer base. It seeks to understand the key factors that determine who is and, conversely, who is not a purchaser of a company's products and services. A customer profile can be based upon many different criteria.

Generally speaking, there are two main types of customer profiles:

Demographically based profiles - age, income, marital status, etc.

Behavioral profiles - which products were purchased, how much was spent, when was the last purchase, etc.

The first profile is demographic, a set of characteristics. The second profile is behavior-based, involving what the customer is actually doing. Both types of profiles are important and, ultimately, incorporating both sets of factors into your analysis will yield the best results.

A demographic profile can easily be accomplished with the assistance of a mailing list provider like Mailing Lists Direct. Your customer file is matched against a large, nationwide database of Consumers and demographic information is appended to each of your customer records. From there, a computer program tabulates the key findings into a Profile Report by comparing your customer file to the rest of the general population.

A behavioral profile may be accomplished internally or externally. The primary behavioral profile analysis is known as "RFM", which stands for Recency, Frequency and Monetary Value.

Recency means the time since a customer last purchased from you. Frequency means the number of purchases over a given time period. Monetary Value relates to the value of customer purchases over a given time period or number of transactions.

Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

After collection of various customers profile, making analysis among customer datas is called customer profile analysis, see below in details then customer profiling.

Customer concerning your service. Your customers are broken down into groups of customers sharing similar goals and characteristics and each group is given a representative with a photo, a name, and a description. A small group of customer profiles or ‘personas’ are then used to make key design decisions with, e.g. “which of these features will help Mary achieve her goals most easily?”

 

Customer profiles are ‘customer types’, which are generated to represent the typical users of a product or service, and are used to help the project team make customer centered decisions without confusing the scope of the project with personal opinion.

Also known as personas, customer profiles are created from an understanding of the typical audience generated from customer research, and focus on the different goals and scenarios the customers might find themselves in when interacting with a specific touch-point (website, catalogue, shop floor etc.). Unlike typical demographics or segmentation, differences in geography, income, status, etc. do not necessarily split customers into different groups. For example, when looking to buy the latest CD by The Kooks for a nephew, a 24 year old single mother of three living in the south of England will use Amazon in the same way that a married 53 year old senior executive living in the north of England would do. Their goal is the same, to buy a specific CD online quickly and easily.

 

When creating a profile the critical information needed for each user is their goals (why are they interacting with the touch point? – to buy a CD), their tasks (what will they be doing when they interact with the touch point – browse for The Kooks CDs, purchase the latest CD, arrange delivery to a different address?), and the touch point goals (to sell a CD, clearly show which of The Kooks CDs is the latest, cross and up sell, etc.). For the example above, in a very loose manner you might create a profile called Jane, who is 31, married, has three young children, is time-poor, and needs to buy The Kooks CD online, but doesn’t know who The Kooks are or what their latest CD is called. Jane will represent all the users who want to buy a specific product but are unsure of all the details.

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

full agree with mr. vinood in his answer

 

Gourab Mitra
by Gourab Mitra , Manager IT Project Program and Delivery Management(Full Time Contract/Consulting Role) , IXTEL(ixtel.com)

Understanding a customer's profile to cater to the requirements in a better way

د Waleed
by د Waleed , Management - Leadership-Business Administration-HR&Training-Customer Service/Retention -Call Center , Multi Companies Categories: Auditing -Trade -Customer service -HR-IT&Internet -Training&Consultation

Briefly it is about analyzing the customer: Behavior, geographic, needs, reactions and other products' impression that may affect the purchase and consumption of the product !

 

Thank You

I agree with the answer, Mr. Vinod Jetley.

Katarzyna Sligowska
by Katarzyna Sligowska , Product Expert , Mango-Media

Simply saying - getting to know your client best, from inside out to address your actions properly.

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