Good customer intelligence can create best customer. Justify the statement.

Data is the most important factor for any company if it wants to build a long customer relationship.

Therefore, if a company has a good customer intelligence it can know what the customer's needs and wants are and will target them accordingly and then it will be able to sell its products or services and achieve its goals. 

Thank You for the invitation... I would agree with answers that really contain variety of correct info and opinions... Nothing to add !

Thanks for invitation

It very important to ask about the client's that will prevent you from falling into the problems with the client and to meet the wishes and requests by his desire and expectation

When assessing the quality of customer intelligence, ask these five key questions:

• Is all available data pulled together in one place?

Marketers have access to a variety of information about their intended targets—online sales, email addresses, search information, street addresses, phone numbers. These individual pieces of data need to be connected, for instance, taking an email address and matching it with offline information. Those sorts of data matches are crucial if, for example, a customer calls in for information but doesn't complete a purchase; a follow-up contact can then be made via a postcard or email message.

For marketers, linking this kind of information is essential to maintaining an effective relationship with customers. According to an Ad Age/Google study released in February, 59.2% of brand marketers said better measurement and metrics would increase their focus on engagement with consumers.

• Is a system in place to verify that customer data is accurate?

Every day thousands of consumers change elements of their digital identities. About 45 million people change their phone numbers each year; another 16 million people move. Others switch phone carriers, change email providers or buy new computers. Each action also changes that consumer's data record and increases the likelihood that a marketing message will miss its intended target.

This can also be critical to marketers looking to expand their marketing operations. For example, a national wireless carrier wanted to expand its retail stores. By analyzing accurate consumer data and correlating it with consumer attributes, it was able to pinpoint underserved locations as well as those areas with the highest growth potential.

• Is the customer data being updated as quickly as possible?

Not only does consumer information need to be accurate, it has to be accurate. Customer records need to be updated continuously—ideally in real time—to enable scale and ensure currency.

Santander Consumer USA, a company that provides nonprime auto financing, found that implementing a verification system increased the speed of loan processing by automating the process; linking name, address and phone number provided by the applicant; and so eliminating the inaccuracies of manual data entry and incorrect information while cutting the 24-hour review process. As a result, its verification of applicant phone numbers increased 380%, boosting the number of daily loans processed.

• Is the individual customer's identity connected across touch points?

Marketers want their brands to reach the right people across all platforms. That requires linking consumer information and online behaviors to offline sales. The best data management provides not just pieces of information but also the full picture: a 360-degree portrait of consumers that understands who they are in order to send the right offer via the right channel at the right time. In fact, according to a Forrester Research survey done for SAP in November 2013, more than 70% of senior-level marketers surveyed said this kind of personalization "can have a significant or very significant impact on customer retention rates, customer lifetime value, customer advocacy rates and promotion conversion rates."

• Are privacy concerns being respected?

The customer needs to be identified accurately across platforms, but addressed in a privacy-centric way. Ideally this happens when consumers are grouped by demographic and psychographic qualities that allow accurate, anonymous targeting without identifying individuals.

Having verified, up-to-date consumer information in hand is the first step in making marketing work. Marketers need to leverage everything they know about their brands' customers to reach them efficiently as well as to find likely new prospects, using predictive segmentation to create target audiences and optimize the media mix.

Here are some scenarios that demonstrate how marketers can leverage customer intelligence:

1. Who needs a “Nudge?” The best use of marketing spend is to focus on the customers of the highest potential value. It would be inefficient to constantly appeal to a base of consistent purchasers with significant discount offers. But what about that one customer who made a single purchase and hasn’t bought again within the expected time frame. With a good Customer Intelligence tool, the marketer can quickly and easily identify this customer and can deliver a “nudge” with the discount offer.
2. Who buys High and Who buys Low? It’s rare that an economy car owner would suddenly run out and buy a top-of-the-line luxury sedan. And vice-versa. That general theme remains true throughout consumer behavior. Marketers should identify which of their customers make purchases at all points of the spectrum. To market a low-end product to a high-end buyer might actually encourage a lucrative customer to spend less. To market a high-end item to a lower-end buyer might be alienate them all together. With good Customer Intelligence, marketers can tell who’s who and deliver range that’s just right.
3. Who Wants to Read about Bikinis when they’re Shopping for Down Parkas? 80% or more of all marketing emails go unopened. Why? Most marketers just send details of all offers to all customers. Customer Intelligence gives the opportunity to customize the offer according to the previous click, open and purchase behavior of each individual. Marketers can get an understanding of which offers the customer is likely to pay attention to and deliver a message that statistically has a better chance of interesting them. With this kind of segmentation, campaign subject lines can be clearer, more specific, and more appealing, lending to a higher open, click-through and purchase rate.

Leveraging customer intelligence is one of the most powerful ways for marketers deliver truly relevant, personalized, and timely messages for cross-sell, up-sell, reactivation and retention. Not only does this lead to increased responses and conversions, but can also maximize brand impact, and online ROI.

I agree with the answer, Mr. Vinod Jetley.

On light of The four P’s of marketing: product, price, promotion and placement. The focus was completely inward because it always began with the product. More recently, many organizations have professed to shift their attitudes, claiming to be “customer-focused,” “customer-obsessed,” “customer-driven” or whatever. But even to this day, many business models remain product-centric. Instead of having a primary focus only on the four P’s, organizations can improve their marketing by focusing on achieving profitable customer-centric growth. That goal can be reached with a three-part foundation, or three pillars, of customer intelligence:

 • Find the most profitable growth opportunities. Manage data, profile and segment customers, and predict customer behavior.

• Take the best marketing action. Develop and optimize strategies, and manage customer engagement at the enterprise level.

 • Maximize cross-business impact. Measure and report KPIs that matter, optimize investment of sales and marketing resources, and continuously learn from every customer interaction.

It can create knowledgeable customers who make wise decisions

Well answer add by Experts.I fully agree,

yes by bring his friends and family and make adv. for our items in his social