What are the key differences between marketing and sales distributor and whole sale dealer and retailer?

Key Differences between Sales and Marketing

1.     Sales are the transfer of ownership of a product from one person to another for some value, whereas Marketing is the act of analyzing the market and understanding the needs of the customers in such a way that whenever a new product is launched, it sells itself.

2.     Sales are one to one relationship while marketing is one to many relationships.

3.     Sales are a short term process while marketing is a long term process.

4.     Sales is basically a human driven on the other hand, marketing is a media driven.

5.     Sales focuses on the individual, i.e. direct interaction with the customer and persuading him to purchase the product, but marketing focuses on the general public, i.e. creating the value of a product to increase sales.

6.     Sales uses push strategy (where product is forced onto a customer) while marketing uses the pull strategy (where the customer comes to a product by himself).

Key Differences between Wholesale and Retail

1.     Wholesale means the sale of goods in voluminous quantity, at a low price. The business of selling goods to final end consumers in small lots at a profit is known as Retail.

2.     Wholesale creates a link between the manufacturer and retailer whereas Retail creates a link between retailer and customer.

3.     Wholesale prices of products are lower than the retail prices.

4.     In wholesale business, there is no requirement of art of selling the goods which is a must in case of retail business.

5.     The size of a wholesale business is larger than a retail business.

6.     In retail business the retail shopkeeper can choose the goods freely which is not possible in wholesale business because the goods are to be purchased in large quantities.

7.     In wholesale business the capital requirement is higher than in retail business.

8.     Location is of utmost important in retail but in wholesale the location does not matter at all.

9.     While selling the goods in retail the appearance of the shop and the display of items should be good to attract more and more customers. However, in wholesale there is no such kind of need.

10.There is no requirement of advertising in wholesale but retail business requires advertising to grab the attention of customers.