What strategy needs to adopt for 'Mobile App Marketing'?

9 Core Elements of Your App Marketing

Branding & Messaging

Resonate. Connect. Engage.

App Store Optimization

With1M + apps in the stores, people need to easily find your app.

Launch Planning

Months before your app goes live, you need to strategize your launch. First impressions can make or break an app.

User Acquisition

Paid, targeted app downloads are essential.

Promotional Materials

Put your best face forward with your marketing content.

Public Relations

Media and influencer coverage can generate buzz, drive organic downloads and capture industry attention.

Social Media

Promote and engage effectively with your target audience across the right networks for your app.

Community Management

Your app doesn't live in a vacuum.

Enterprise Adoption

Getting employees to use new solutions can be an uphill battle.

Hi,

Think vinod has summed it u pretty well. All I would like to add is to incentivise the usage of app, with discounts/offers and/or informing the customers about new collections/sales/events etc.

Thanks