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Hi... many things... i'am not so knowledgeable in hospitality but from my little experience there should be more 5 stars properties with purely local authentic identity... cuisines of 5 stars might be more influenced by the local cuisines.... i would respect specialists answers though
Of the challenges faced by:
1. The absence of intellectual philosophy of marketing in your facility to be always with the customer Customer? Driven
2. The absence of innovative tools in marketing decision making.
3. Marketing Research is regarded as entertainment is only used when the disease.
4. twice the productivity of marketing activity.
5. extreme distance from the link the concepts of total quality.
6. lack of knowledge, or the application of the methods of comparison Palmtmiz Benchmarking though they lifeline for the future. 7. Clearly, far from attaining quick tap and required direct marketing and online marketing methods.
Here is more detail to these challenges
1. The first challenge: do not make intellectual philosophy to always be with the client
(Customer-Driven-Company)
We are still discussing yet how important customer of the facility. At a time when businesses are racing in the world to apply the foundations of Relationship Marketing (Relation Marketing), and is still lined with a business you earn a profit whether or not the client !! Controlled concept (Fahloh) and make a profit on the immediate gratification concepts, and missed the principle: (If you have earned your customer inevitably will earn), and if we want progress, we should not forget that the focus on the customer's wishes is the beginning. Thus, the role of the marketing mix and the integration of its dimensions do not see it on the correct form, this is what I did PROCTOR & GAMBLE to make their own business world .. what did you?
Introduce new products NEW BRANDS Marketing Research RESEARCH statement through powerful agencies AD features ensure privileged position POSITION shiny names
NAMING integrated planning tools for sales promotion
Skill in the calculation of promotion operations
TRADE PROMOTION integrated design of the packaging
PACKAGE support the distribution outlets
Choose - Offers - Compilation
CHANELS market SEGMENTATION division
Direct Marketing DIRECT MARKETING
- How to review the performance of the marketing mix?
Improve existing products to take on a new specification (Omo and bushels of force).
Fasten your products constantly additional services (pasture mobility products deliveries).
Increase the sales catalogs and fax capabilities.
Established relationships more powerful distribution outlets.
Get in the efficient use of the money they spend on advertising and promotion:
3 million dollars currently. -
$ 3 million promotion.
Look at marketing and selling the one thing that they (This is unacceptable).
2. The second challenge: the absence of innovative tools in marketing decision making
(Creativity)
What did we learn of our children in their schools do not also learn the business on their premises, while the adoption of business decisions in all countries of the world to participate and brainstorming hard .. adopted decisions marketing on individual standards, which are often without the knowledge or awareness, and we still rely on product development direct transport from the others, and look for export .. !! How?.
Does not count in the development and innovation on the organized groups in any of our facilities, Vojhit all the ideas on individual tables and love emerge, and then look for marketing efficiency ..! How?.
All of us, we ignore past experiences, our successes and make the cost of unimaginable, we have to lose and lose until we win ..! Or be built to complete the development of the output of other installations.
Do not believe that there are individuals think and could provide a lot as long as they are working in the system established innovative, planned, organized.
3. The third challenge: Marketing Research (Cost is always unjustified)
(Marketing Research)
When the search was conducted on 126 Arab companies in several countries it shows that marketing research represents the interest No. 11 Is there a sense of progress? If the No. 1 concern is the availability of a man selling Najib, not considered it as a waste of the logic of marketing efficiency? And leave the field to those who know international companies to enter the market with little resistance ?! For as much as they spend on marketing research, as much as you come in, earn, and the author believes that the summit underdevelopment that going without a compass and clear trends in the world of the future spacious.
4. The fourth challenge: the challenges of weak productivity marketing activity (PRODUCTIVITY) marketing larger share without profitability.
Lack of cooperation between local institutions industrially and commercially.
Frequently drop in marketing quota.
The large size of the institutions without regard to productive assets.
Expansion of product lines, including losing control.
Mismatch between planned energy and the need of the market.
The weakness of the marketing mix management.
We do not trust ourselves, how confident our customers
On the way to marketing productivity
- Did you study marketing costs and reasonableness and revenue?
Promote new products packaging research transfer distribution offers .. etc.
-Are You study the proportionality of the yield with invested assets (not included in the budget)?
Mental image of your organization.
Relations with the hardware.
Ad cheers.
The morale of the workers.
management skills.
Your branches sites.
5. The fifth challenge: the overall quality certificate attached to the walls, and write on the products, but it is not a platform for progress (Total Quality Marketing)
The focus on quality in any activity that is related in one sentence
? Putting the Customer First, Last, and everywhere in between?
Which means that quality starts putting the customer first, and finally, and everywhere within your organization, Quality is a natural way to achieve profitability, return on investment, Quality is to ensure that a high price while maintaining its market share, and to ensure the loyalty of the customers, without a doubt all of this will be reflected to reduce costs, and develop the business and increase sales.
The question that always Iqapelln is that many enterprises have good products but do not sell !! The reason is clear is that the quality for those do not mean only technical characteristics of the products and linked high standards without regard to the views of Customer-Centered terms of quality built on the expectations and wishes of clients customer point of view.
Because the customer's wishes and sophisticated variable, it is necessary that an enterprise continuous measurement of quality standards when the customer and the extent of change related to what competitors offer. And wonder: Has our facilities with some or all of the following:
What is quality: the quality of your products is an interview of goods and services to the expectations and demands of customers.
How do quality work? Men Marketing
Marketers
Engineers and designers Designers Men implementation
Engineers
& Executives together training
Training through collective action
Teamwork stimulated
motivation
Did you organize your business on the foundations of marketing?
Do Customer First is the norm in the business?
Are you dealing with your customer complaints so that does not happen ever again?
Do you work system "is not a lifelong errors" Zero Error?
To what extent are looking for productivity in everything you have?
Is the overall quality in the marketing elements are applied?
(1) The quality of the wishes and needs of the Customer-Driven Quality customer policies link.
The quality of leadership Leadership Quality,
Continuous Improvement Continuous Improvements
Integrated Post Full Participation,
Speed responsiveness Rapid Response
Entity's ability to use effective design Design, Quality and Prevention no clearly ensure that quality is a key part of products Built in the productive system and the user
Create an environment according customer desire and needs
Having more customer-oriented facilities and introducing value-added services and programs for the customer to enjoy and have a familiar home experience with complete satisfaction and comfort.
Simple Formula,,, Think like the guest,,
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